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Wadaro Chosen as a 2015 Red Herring Europe Winner

Red Herring announced Wadaro Limited as a Red Herring Europe award winner, recognizing them as one of Europe’s leading private companies.

Manchester, United Kingdom, April 24, 2015 --( Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

“Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe Wadaro Limited demonstrates the vision, drive and innovation that define a Red Herring Top 100.”

Wadaro Founder and CEO Robert Wakeling stated, "We are extremely honoured to be recognized with this prestigious award. It is a reflection of the hard work and dedication of our team and the tremendous efforts made by our channel partners in helping us take our CEM solutions to market. We have a simple mission at Wadaro, which is focused on helping MNO’s improve service to their subscribers. We achieve this by applying ‘crowd sourcing techniques’ to gather Key Performance Indicators (KPIs) directly from devices.

"MNO’s recognize the value of independent, subscriber-generated data which provides a true reflection of their customers mobile experience. Effective deployment of our solutions and analysis of resultant data can not only prevent subscriber churn to competing networks, but reduces the incidence of rogue (non-authorised) devices, and offers a comprehensive view of subscriber issues which can significantly improve customer care interaction."

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

About Wadaro
Wadaro Limited is a UK based software company specialising in the development and deployment of SIM-and device based Customer Experience Monitoring (CEM) tools that measure the performance of mobile network services. Our patented solutions enable operators to achieve a clear near real-time visibility of the service quality they provide to their customers. TAP has been deployed by top Tier operators in the EU, LATAM and Africa.

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Wadaro Limited
David C. Dews

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