Holbrook, MA, April 25, 2015 --(PR.com
)-- Today’s digital climate means that people often turn to the Web first when researching products and services offered by local businesses. That’s why small and medium businesses (SMBs) can benefit so greatly from launching online advertising campaigns, in addition to traditional marketing methods like newspaper ads and word of mouth. The latest business in the Quincy area to enhance its Internet presence is Innovation Electric, a local electrician company that is now working with the Web marketing specialists at Prospect Genius to make it easier for prospective customers to learn about its services online.
According to a Pew Internet & American Life Project study, approximately 59% of adult Internet users visit a search engine daily. Those queries include people in need of a residential or commercial electrician, which is why Innovation Electric needed to take steps to help its Web site’s search engine performance. With Prospect Genius’s help, it should soon be easier for people in the greater Quincy area to find the right commercial or home electrician to carry out generator installation, electrical wiring, landscape lighting setup, and other electrical services.
Prospect Genius is using a variety of proven Internet advertising techniques to ensure that Innovation Electric can connect with people who are using the Web to search for local electricians. Chief among these is a process known as search engine optimization, or SEO. This involves incorporating industry- and location-specific keywords into Web site content in order to help search engines like Google, Yahoo!, and Bing view the site as relevant to queries using those keywords. Prospect Genius also provides professional content creation, directory placement, and other Web marketing services.
“Going forward, when home- or business owners in Quincy or the surrounding region query a search engine using terms like ‘home surge protection’ and ‘fire alarm system installation,’ they’ll be more likely to find Innovation Electric among the top results,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Studies have shown that sites in the top two or three results listings get the most traffic, and we aim to push our clients as close as possible to those coveted top slots.”
Innovation Electric is a licensed, bonded, and insured residential and commercial electrician serving Quincy and the surrounding area. The business prioritizes quality workmanship on every job, from electrical wiring to home surge protection and beyond.