HVAC Contractor Serving Wayne, PA, Turns to Web Advertising to Reach Local Home- and Business Owners

Downington, PA, April 26, 2015 --(PR.com)-- King Heating & Air Conditioning, LLC, which provides HVAC repair and more to home- and business owners throughout the greater Wayne area, is launching a new Web site and associated Internet marketing campaign aimed at broadening its reach in the local region. With help from the online advertising experts at Prospect Genius, King Heating & Air Conditioning, LLC, hopes to make it easier for prospective customers to learn about its service offerings online. As more and more people rely on the Web for consumer research, an Internet marketing campaign can be a key way for a small business to remain competitive in its industry and its local area.

As of December 2014, approximately 81% of Internet users reported utilizing the Web and their cell phones to get informed about products and services they were interested in purchasing, according to a survey from the Pew Internet & American Life Project. That’s why it’s so vital for a company like King Heating & Air Conditioning, LLC, to have an active and visible Web presence. The company’s new site will help it connect with those people in the Wayne area who are searching the Web for an HVAC contractor to carry out air conditioning repair, furnace repair, water heater installation, and other HVAC services.

The Prospect Genius-created Web site will feature professionally written content that clearly states what King Heating & Air Conditioning, LLC, has to offer. The site will also be search engine-optimized, meaning that it will be designed to perform well on relevant results pages on Google, Yahoo!, and Bing. A business Web site can be an effective way to attract new customers who might prefer to carry out consumer research online and thus not learn about the business through another medium.

Matt Gallo, a senior Web advertising specialist with Prospect Genius, says, “Our goal is to make certain that people seeking HVAC services in Wayne can quickly and easily secure the help they need from King Heating & Air Conditioning, LLC, a company that has become trusted in the region for providing quality workmanship with a great warranty.”

King Heating & Air Conditioning, LLC, is a licensed, bonded, and insured HVAC contractor serving home- and business owners in Wayne and the surrounding area. The company offers HVAC repair, installation, and maintenance for air conditioning systems, furnaces, heat pumps, and more.