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Impish Lee

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Sisters to Launch First-Ever Interactive Design-It-Yourself Lingerie Website


Over 27 trillion possibilities for lingerie and loungewear from customizable intimate apparel brand Impish Lee, which has launched a Kickstarter campaign to fund the effort.

Glen Cove, NY, April 29, 2015 --(PR.com)-- Impish Lee, a sister-owned, NY-made, customizable lingerie brand, is proud to announce the upcoming launch of impishlee.com, enabling users to design their own lingerie and loungewear, have it made-to-order to their specifications and measurements, and shipped within 2-3 weeks worldwide. To help fund and promote the web launch, Impish Lee has begun a month long Kickstarter Campaign, which started on April 27.

Founded on Etsy, Impish Lee will pivot into mass customization with an easy-to-use design tool that enables customer visualization of the end product. With 25 unique lingerie and loungewear designs, and over 50 assorted fabrics, Impish Lee provides roughly 27 trillion possibilities available in an ever-increasing range of sizes starting with sizes 0-20 and bra sizes 30A-40DDD. With attention to high-end design and superior comfort, Impish Lee will appeal to the contemporary woman interested in her own individuality and driven by her unique aesthetic.

“We believe that since our customers know themselves better than we do, it is imperative to include them in the design process,” said Noelle Lee Ventresca, founder of Impish Lee. “By having a flexible and customizable platform, we can produce pieces that not only reflect individual styles and tastes, but fit perfectly too.”

The initial collection focuses on intimate apparel for women including a range of bra designs, from soft bralettes to full coverage underwire bras, as well as underwear and loungewear including tops, slips, robes, a jumper, romper, playsuit, tap short, and lounge pant. All designs utilize soft stretch fabrics including stretch velvet, burnout velvet, mesh, and lace, as well as an ever-changing collection of specialty fabrics and prints.

Impish Lee is focused on maintaining a positive social impact by keeping the manufacturing of all product in the U.S., cutting down on waste and excess, and giving back to the local community. By selling returned orders on a separate, secondary site, Impish Lee has partnered with the Robin Hood Foundation -- working to eradicate poverty in NYC -- and will donate 100% of the profits of those sales.

Founded in 2013, Impish Lee brings a new and entirely fresh twist on intimates by promoting an empowered woman who knows how she wants to look and feel, and is ready to be a part of the creation of her own wears.
Contact Information
Impish Lee
Noelle Ventresca
516-459-7215
Contact
www.impishlee.com

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