Los Angeles, CA, May 05, 2015 --(PR.com
)-- Wiles Magazine pulled out all the stops in support of Victoria Secret’s first-ever international Bombshell Day. On May 2, the daylong celebration featured a surprise appearance by Victoria’s Secret Angel Adriana Lima at an undisclosed Victoria’s Secret Store in the United States. Bombshells’ Day festivities included exclusive promotions and offers in-store and online as well as special incentives just for Angel Card holders. Additionally, select stores participated in “peel and reveal” window offers and customers were encouraged to peel stickers off the window display in order to win exclusive prizes.
From April 30 – May 2, Wiles Magazine ran a multiplatform social media and editorial campaign including looks at some of the most beautiful bombshells of that past and present and in-store coverage from events at participating stores in the Los Angeles area.
“This campaign is perfect for Wiles to get behind because the Wiles reader, much like a bombshell, is a sexy, savvy, confident woman,” Editor-in-Chief Teryl Warren said. Wiles Advertising rep Victoria Rosselli added, “Victoria’s Secret’s new Bombshell Bra allows a woman to not just look sexy, but to feel sexy. It’s all about feeling good about the way you look.”
Wiles’ campaign in support of Bombshell Day is being managed by Social Media Coordinator Hannah McGee who offered the Wiles definition of a bombshell in the modern era. “A bombshell describes a woman who exudes confidence, intelligence and physical attraction. In essence, she has it all.”
About Wiles Magazine: Read exclusively online in more than 100 countries, Wiles Magazine (WilesMag.com) is a premier lifestyle destination for influential multicultural women who crave stylish and substantive content. Some past cover stories include features on actress/producer Drew Barrymore, journalist Lisa Ling, trailblazing percussionist Sheila E and former Olympic stars Marion Jones and Gabby Douglas.
The mission of WilesMag.com is to celebrate multicultural women who exhibit poise, purpose, and power. In addition to celebrity cover stories, monthly Wiles Magazine content includes relationship advice and features on Life and Leisure, Business and Social Affairs, and Health and Wellness.
Contact: Beverly Calero, Editorial Assistant