Greenfield Senior Living Inc. Launches a Newly Designed, Mobile-Friendly Website for an Enhanced User Experience

Greenfield Senior Living goes live with its newly designed website,, in collaboration with a rebranding to stay at the top of the senior living industry.

Falls Church, VA, May 08, 2015 --( Greenfield Senior Living is happy to announce the launch of its newly revamped website,, which is part of the organizations ongoing efforts to be at the forefront of the senior living industry. This new site offers a fresh, modern design and provides users with easy to navigate drop down menus and increased functionality throughout. With twenty unique sites built into one, visitors can explore each of the twenty properties and all of their unique offerings when it comes to senior care.

“We wanted to provide an updated, dynamic resource to portray what Greenfield is all about and why we’re so passionate about what we do. With society’s expectation for immediate information, it’s imperative to have a strong online presence to meet their needs with exceptional content,” said Jonathan Barbieri, Vice President of Marketing at Greenfield Senior Living.

Key features include a live social feed so people can share their stories and experiences, in-depth descriptions of the services and amenities offered at each community, photo galleries, floor plans, and links to community newsletters so friends and families can stay current on events and activities. Created with the user in mind, the website has also been designed for compatability across multiple platforms and mobile devices. With twenty different communities, each unique to their location, the website is able to honor that difference while still maintaining brand identity and recognition.

The website will continue to grow and develop alongside the company as it incorporates resident and staff testimonials and various family resources. In this age of technology that is ever changing, it’s Greenfield Senior Living’s goal to connect and communicate with its audience and stay active in the social media conversation.
About Greenfield Senior Living

The Greenfield Senior Living Mission: By building bridges between communities, we transform the experiences of senior living and allow our residents to lead full and enriching lives. Through superior outcomes in resident care, exceptional dining experience and unique social and recreational programs, Greenfield Senior Living of Falls Church, Virginia has transformed senior living in each community. Greenfield offers “best-in-class” assisted living, personal care, memory care and independent living programs and is dedicated to “Caring for those who cared for us.” TM We take privilege in the opportunity to make a difference in the lives of our extended family. Integrity is the heartbeat of our organization, ensuring our residents and care teams are always treated with respect and dignity. As of March 2015 Greenfield currently operates 20 communities comprising 1,449 units located in the Mid-Atlantic and South regions and employees 750 team members.
Greenfield Senior Living
Alexa Sekel