The Social Tools Summit Welcomes Synthesio’s Matthew Zito as Featured Speaker

Boston, MA, May 11, 2015 --( Trender Research (, producers of the Social Tools Summit (, and Synthesio, the leading global Social Intelligence platform, announced today that Synthesio’s Vice President of Product, Matthew Zito will speak on the topic of “Analyzing the Business Value of Your Social Media Program.” The Social Tools Summit, held at the Boston Omni Parker House on May 12th and part of a week-long series of events during “Social Innovation Week” (, gathers many of the world’s leading social media experts and corporate practitioners to discuss ways to improve the efficiency and return-on-investment (ROI) of social media programs.

The Social Tools Summit is a unique conference that showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. The Summit is targeted at executives and managers in social business, social media, marketing, strategy, public relations, corporate communications, sales, business development, and human resources.

In addition to the informative panel discussions, attendees will participate in the “Product SpeedCase” that allows them to see a 5-minute demonstration of sponsors’ products and services. Attendees will then vote on the “Best of Show” which will be announced during the closing ceremony. In addition, one attendee will be awarded the “Social Genius” trophy by winning the game system used during the Summit.

“We’re thrilled to have Synthesio join us for this lively and informative conference,” said Neal Schaffer, Author of "Maximize Your Social" and Co-Founder of the Social Tools Summit. “Matthew has tremendous knowledge and experience to share, so we’re fortunate he could speak.”

“Shows like Social Tools are invaluable in helping businesses understand how to use the vast amount of social data that is available,” explained Mr. Zito. “Understanding how to take that data and tie that back to business performance and analytics is the key to driving value from all of that social data. Thanks to Social Tools, everyone in attendance will understand how to do this.”

In addition to the topic Mr. Zito is speaking on, other session titles include:

• Optimizing Your Workflow with Social Media Dashboards
• Best Practices in Real-Time Social Listening and Monitoring
• How to Use Your Fans and Employees to Build a Social Advocacy Program
• Marketing Automation That's... Well, Automated
• Content Is King! Long Live Content Marketing!
• The Future of Visual Social

As a complement to the expert speakers, a focus group of social media power users will help keep the conversation grounded in the everyday realities of digital marketers.

The Social Tools Summit is a one day event and is open to professionals across the industry. For more information or media inquiries, contact Brian Mahony,

About Synthesio
Synthesio, named the leader in a 2014 report looking at global Social Intelligence platforms. Used by some of the world's top brands, and the agencies that support them, Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen, analyze, and engage with consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore. For questions regarding Synthesio, please contact Adam Dalezman, PR Manager:
Social Tools Summit
Brian Mahony