Boston, MA, May 11, 2015 --(PR.com
)-- Trender Research (www.TrenderResearch.com), producers of the Social Tools Summit (www.SocialToolsSummit.com), announced today that Chad Abbott from Abbson Live (www.AbbsonLive.com) will be a featured speaker at their upcoming conference. Abbson Live is a leading provider of event livestreams and live video content marketing services. Mr. Abbott will be speaking during a session entitled “The Future of Visual Social.”
The Social Tools Summit, held at the Boston Omni Parker House on May 12th and part of a week-long series of events during Social Innovation Week (www.SocialInnovationWeek.com), gathers many of the world’s leading social media experts and corporate practitioners to discuss ways to improve the efficiency and return-on-investment (ROI) of social media programs. The Social Tools Summit is the first of its kind to focus exclusively on using tools to scale up social media operations.
“Abbson Live is a leader in the livestreaming industry,” said Neal Schaffer, Author of "Maximize Your Social" and co-founder of the Social Tools Summit. “Chad is one of those experts I go to when I am trying to see where content marketing strategies are headed and what’s possible, so it’s wonderful that he can share his insights with our audience.”
Abbson Live works with top marketers and video professionals to help brands develop a customized content marketing plan with live video components, and then helps plan and execute high-quality live broadcasts.
“I couldn’t be more excited to talk about the power of live video for digital marketing at the Social Tools Summit,” Mr. Abbott said. “The attendees of this conference are interested in maximizing the fruits of their effort and time spent on social media, and I believe live video is the fastest way to do that. At Abbson Live, we are also very excited to be partnering with the Social Tools Summit to livestream the event to digital attendees all around the world.”
The Summit will combine onsite attendees with remote teams watching via a livestream produced by Abbson Live. To purchase a digital conference pass and watch Abbson Live’s broadcast on May 12th: www.SocialToolsSummit.com.
“Our audience will benefit from hearing Chad’s experience on the far-reaching and rapidly expanding market for live video,” said Brian Mahony, CEO of Trender Research™ Inc. (www.trenderresearch.com) and co-founder of the Social Tools Summit. “Abbson Live’s successful leveraging of live video helps to empower social media marketing strategies, so we are grateful that Chad will share his expertise with our audience. Abbson Live is one the innovators driving the live video industry forward.”
In addition to the topic Mr. Abbott is speaking on, other Social Tools Summit session titles include:
• Optimizing Your Workflow with Social Media Dashboards
• Best Practices in Real-Time Social Listening and Monitoring
• How to Use Your Fans and Employees to Build a Social Advocacy Program
• Analyzing the Business Value of Your Social Media Program
• Marketing Automation That's... Well, Automated
• Content Is King! Long Live Content Marketing!
As a complement to the expert speakers, a focus group of social media power users will help keep the conversation grounded in the everyday realities of digital marketers.
The Social Tools Summit is a one-day event and is open to professionals across the industry. For more information or media inquiries, contact Brian Mahony at bmahony@SocialToolsSummit.com.