Curata’s Pawan Deshpande Announced as Featured Speaker at the Social Tools Summit

Boston, MA, May 11, 2015 --( Trender Research, producers of the Social Tools Summit (, announced today that Curata’s Pawan Deshpande is a featured speaker. Curata is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Mr. Deshpande is speaking during the session entitled “Content Is King! Long Live Content Marketing!” The Social Tools Summit, held at the Boston Omni Parker House on May 12th and part of a week-long series of events during “Social Innovation Week” (, gathers many of the world’s leading social media experts and corporate practitioners to discuss ways to improve the efficiency and return-on-investment (ROI) of social media programs.

The Social Tools Summit is a unique conference that showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. The Summit is targeted at executives and managers in social business, social media, marketing, strategy, public relations, corporate communications, sales, business development, and human resources. The Social Tools Summit provides an unparalleled opportunity to learn from social media power users and the tools vendors themselves, in a fun, highly interactive atmosphere. The Summit is also gamified, with one attendee attaining enough points to win the “Social Genius” trophy.

“Curata is certainly a leader in the content marketing industry,” said Neal Schaffer, Author of "Maximize Your Social" and Co-Founder of the Social Tools Summit. “Pawan is one of those experts I go to when I am trying to see where the industry is headed and what’s possible, so it’s wonderful he can share his insight with our audience.”

“At Curata, we’ve enabled hundreds of companies to fuel and optimize their content marketing engines through creation and curation,” said Mr. Deshpande. “I am happy to provide insight into best practices, which will help attendees publish higher quality content for their social channels.”

In addition to the topic Mr. Deshpande is speaking on, other session titles include:
• Optimizing Your Workflow with Social Media Dashboards
• Best Practices in Real-Time Social Listening and Monitoring
• How to Use Your Fans and Employees to Build a Social Advocacy Program
• Analyzing the Business Value of Your Social Media Program
• Marketing Automation That's... Well, Automated
• The Future of Visual Social

As a complement to the expert speakers, a focus group of social media power users will help keep the conversation grounded in the everyday realities of digital marketers.

The Social Tools Summit is a one day event and is open to professionals across the industry. For more information or media inquiries, contact Brian Mahony,

About Curata
Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS. Hundreds of companies already depend upon Curata to fuel their content marketing engine.Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at or follow us on Twitter @curata.
Social Tools Summit
Brian Mahony