Announcing the Configurator Tool - a Modern Alternative to Swatch Books - Allows Homeowners to Visualise Their Kitchen Colours and Style

Online tool allows surface colours and textures to be interactively applied to image of a kitchen so kitchen buyers can try out combinations they like before they buy.

Dartford, United Kingdom, May 10, 2015 --( Homeowners will now be able to see how their new German kitchen could look with colour and texture variations across the worktops, islands and cabinet surfaces before they make a decision of visiting a kitchen showroom or even measure up their room, with the announcement of the configurator tool from Alaris Kitchens.

This interactive tool is driven by the home owner when they visit the company's website. There are 26 variations of colour or texture for the high cupboards, 24 variations for the island sides and a further 22 choices for the worktops. The configurator allows the user any combination from these three choices, applying the results immediately to an image of a stylised kitchen. The choices are all from the Pronorm range of colour and materials, offered by Alaris as part of its range of quality kitchens sold directly to the public.

The configurator is an initial stage of Alaris' kitchen design service so customers can 'try before they buy'; understanding the choices available, but who have not yet worked with a kitchen designer on the layout or dimensions of their own rooms.

John Murray, Sales Director of Alaris London Ltd said: "The Pronorm configurator is a simple method of combining colours and finishes, so customers can at least get some initial ideas of style and aesthetics. We can take this information and present a customer with their choices applied to their own space – complete with appliances, lighting and furniture – in a personalised 3D rendered image created by our kitchen designers."

The tool is accessed via the Pronorm Kitchens page on Alaris' kitchen showroom support website: with a link to the tool that opens a new window or tab in the browser. The configurator is based on Adobe Flash and will work with any modern Apple Mac, PC, or Linux based web browser. A smart phone and tablet version is under development at the moment.

About Alaris London Ltd and Alaris Aberdeen Ltd
Alaris London Ltd and Alaris Aberdeen Ltd are sister companies specialising in the sale of quality kitchens from manufacturers Pronorm, Mereway and Hanak since 1999. Alaris sells via its showrooms and its website directly to the public enabling them to offer kitchens, including appliances, at discounted prices. In many cases, these savings are more than 30% better than other kitchen retailers.
Alaris London Ltd
John Murray
+44(0)1322 275511