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PassKit Cooking Up Something Sweet with New Beta – CherryPie

Modern day Don Drapers can now sign up for early access to a tasty new experience that will bring marketing automation to mobile wallet content - CherryPie.

Hong Kong Island, Hong Kong S.A.R., May 19, 2015 --( PassKit are proud to open sign-up for the beta of their sweetest new mobile wallet solution – CherryPie. Simplifying mobile wallet marketing, CherryPie promises to be a ready-made automation platform. It’s built to help advertising agencies big and small instantly realize mobile wallet solutions.

With CherryPie, creative thought leaders could soon make, customize, optimize, and manage mobile wallet content based on locations, preferences, and behaviors – all in one place.

“We’re cooking up something special for modern day Don Drapers and Peggy Olsens. We really can’t wait to give everyone a first taste of our new mobile marketing automation offering. There’s so much more to the mobile wallet than just payments. And with CherryPie, anyone can instantly realize and benefit from that,” said Paul Tomes, Co-Founder and CEO of PassKit.

Marketing automation is a software solution that allows agencies and marketing departments to more effectively target customers with highly useful, personalized content. With the announcement of CherryPie, all the sweet benefits of marketing automation will soon be made available for mobile wallet content.

What creative thought leaders do with this tasty new experience is up to them. The opportunities for hungry modern day Mad Men – and women – looking to make an impact, are endless.

To sign up for the beta of CherryPie, visit

PassKit® is a global technology company powering Passbook for the most innovative companies across the world. Find out more at
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