Tacoma, WA, May 20, 2015 --(PR.com
)-- Origin Distribution, a Washington State based boardsports manufacturer, has introduced an innovative custom product builder technology that allows shoppers to interactively create their perfect ride while ordering online.
Available now through two Origin brands - DB Longboards and DB Skimboards – this type of product customization is unique within the boardsports industry though part of a larger trend towards mass customization within ecommerce.
“Over the past twelve years we have developed the infrastructure to achieve truly scalable build-to-order production,” says President Richard Docter. “The customization process is intended to improve our customer experience, allowing them to create their ideal ride both functionally and aesthetically.”
The Origin custom builder provides customers the ability to choose all of the details of their personal board. Colors, shapes, graphics and components are all selectable while an image of the custom board updates in real time.
“In action sports participants are driven primarily by personal passion,” says VP of Sales Nathan Pauli. “Allowing our customers to become more directly involved in the design and manufacturing of their product significantly increases the level of emotional engagement during the purchasing process, in turn creating more repeat customers and loyal brand advocates.”
Product customization continues to grow within ecommerce as shoppers need to feel empowered while purchasing. Technology has facilitated this possibility and Origin is positioning itself to benefit from this trend by being an early adapter within action sports.
Try the custom board builders at www.dblongboards.com/build and www.dbskimboards.com/build.
About Origin Distribution
Founded in 2003 Origin Distribution is known for manufacturing and distributing industry leading skateboard and skimboard products worldwide. Based in Washington State, Origin is a collection of individuals who are passionate about riding and strive to share this stoke by producing the best quality boards possible.
About DB Longboards
DB Longboards manufactures high value longboard skateboards for riders of every style and ability. Developing progressive shapes and technologies DB continues to help advance longboarding through production innovation and community support.
About DB Skimboards
DB Skimboards specializes in producing top quality products for flatland skimboarding, an emerging board sport which has seen rapid growth in recent years. DB has worked to progress skimboarding for over twelve years, pushing its growth both through innovative product development and strong media marketing.