- Fully Customized Online Fashion Store for Indian Ethnic Wear

Vish Fashions, a company promoted by the designer Shweta Bahl, has launched a fully customized online retail store for Indian ethnics. The store offers designer consultation for customization over Skype calling with each purchase. The designer then customizes the design as per the client's requirements, and makes sure it goes into production with the suggested changes.

New Delhi, India, May 26, 2015 --( - a fully customized online fashion store for Indian womens ethnic wear was launched in New Delhi by designer Shweta Bahl today. Shweta's dream project entitles every customer to have 1 hour long free Skype with the designer at a mutually agreed time. This ensures that the design is customized by the company as per the customers requirements and consultation with the designer. Customers skin tone, height, body type, time of the occasion, occasion type etc. are some of the parameters discussed with the designer and the piece is customized accordingly. This makes sure that the customers do not waste their money on high-end designer wear that might not "fit the bill" completely.

During the launch, Shweta Bahl said "I have been a part of the fashion industry in Indian for over 7 years now, and have seen customers buying designer clothing that may not be the best suited for them. This problem is even bigger for online purchases as websites have off-the-shelf designs in the range of $200-$1000. For that amount of money, we believe that the customer should be entitled to customization and that's what drives value. Shaded Threads aims to bridge the gap between online and custom stores as most of the online clients shop from abroad."

As of now, Shaded Threads offers Shweta's line of clothing - Anaish by Shweta Bahl - and it is planning to add select designers in the coming months.

Vish Fashions Private Limited
Shweta Bahl