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Taplytics Raises $2.4 Million in Seed Funding

Financing will be used to fill key positions and fuel product development.

San Francisco, CA, May 28, 2015 --( Taplytics, a leader in enterprise mobile A/B testing, has raised a $2.4 million seed funding round. The round included contributions from some of the tech industry’s most prominent angel investors, including Zynga CEO Mark Pincus, Reddit co-founder Alexis Ohanian, Gmail creator Paul Buchheit and Y Combinator.

The funds will be used to accelerate hiring, with the intention of doubling the company’s employee base by year’s end. Additionally, the capital will allow Taplytics to invest in product advancements that solidify its position as the emerging leader in mobile optimization.

Taplytics launched in 2014 with a mobile A/B testing platform that enables retailers and other enterprises to test a native app’s copy, layout, design and flow in real time without app store updates. With these insights, companies can better understand their customers and deliver targeted mobile experiences that increase revenue and improve customer activations, retention and lifetime value.

Taplytics has recently enriched its original platform to include push notification testing, personalization capabilities and powerful analytics. With these integrated features, companies can dial in the content and timing of their push notifications and access results-driven metrics to guide their mobile app marketing programs.

“Mobile optimization is about a lot more than A/B testing. It's about truly understanding your customer and generating real ROI from your mobile apps,” said Y Combinator partner Aaron Harris. “This is the core challenge of every single consumer-serving mobile company, and Taplytics has developed a set of tools that delivers results and is way ahead of what anyone else is even thinking."

Taplytics has undergone remarkable growth in a short period of time. Since completing the Y Combinator program, the company has signed on several high-profile customers, including Kobo, Shyp, Frank & Oak, Wave and Homejoy.

“Our founding team is made up of former app builders who grew frustrated with the painfully slow mobile A/B testing and app store approvals process, and we decided our energy would be better spent making the process dead simple so people actually took advantage of its full benefits,” said Taplytics CEO Aaron Glazer. “As we’ve built out our platform with more advanced capabilities, we’ve done so with a constant eye toward usability and practicality, so product managers and marketers can be just as comfortable using it as developers.”

Taplytics’ high-profile seed investors include:
· Ace & Company
· Paul Buchheit, Gmail creator
· Matt Cutts, head of Google's Webspam team
· Daniel Debow, Rypple founder and Salesforce SVP
· Kevin Hale, Wufoo founder
· Aaron Harris, Y Combinator partner
· Justin Kan, Twitch, SocialCam, and Exec founder
· Jonathan Lister, LinkedIn’s vice president of sales marketing solutions for North America
· Roger Martin, writer, advisor and former dean at Rotman School of Management
· Alexis Ohanian, Reddit co-founder
· Jean Pigozzi, businessman, photographer and art collector
· Mark Pincus, Zynga CEO
· Som Seif, Claymore Investments founder and Purpose Investments CEO
· Garry Tan, Posterous founder
· Farhan Thawar, Pivotal Labs’ vice president of engineering

Taplytics offers Growth, Pro, Scale and Enterprise plans, including free trials.

About Taplytics
Taplytics is the leader in mobile optimization, empowering those creating the world's best apps to optimize their apps and push notifications quickly and easily. Its deeply integrated set of A/B testing and push notification tools enable entire app teams to work together and deliver great experiences to their customers. With Taplytics, marketers, developers and product managers can maximize the lifetime value of their customers. San Francisco-based Taplytics is online at and on Twitter at @taplytics.
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Rebecca Scanlan

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