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BrandingBusiness Co-Sponsoring Corporate Image and Branding Conference in New York


Irvine, CA, May 29, 2015 --(PR.com)-- BrandingBusiness, a leading business-to-business brand strategy and development firm with offices in California and New York, is co-sponsoring The Conference Board’s 2015 Corporate Brand and Reputation Conference next month at the Westin at Times Square in New York, New York. In addition, Andrea Fabbri, Director of Brand Strategy, New York, for BrandingBusiness, will serve on a discussion panel about utilizing analytics to achieve brand objectives.

“We are honored to once again participate and co-sponsor The Conference Board’s 2015 Corporate Brand and Reputation Conference,” said Ray Baird, Founding Partner at BrandingBusiness and a former Conference Board speaker. “This is an opportunity for thought-leaders and senior-level key decision makers to come together and exchange ideas and solutions in an environment that promotes dialogue, business insight and the keys to establishing market leadership.”

Baird added, “Successful companies continually stay ahead of the competition to change and prepare for the future, finding new ways to address some of the age-old business challenges. There is no better place to gain that valuable knowledge than this conference.”

Fabbri will participate on a panel entitled “Measuring What Matters: Mapping Analytics to Your Brand Objectives” with Mike Linton, Chief Marketing Officer, Farmers Insurance Group of Companies, Natasha Hritzuk, Senior Director of Global Consumer Insights, Microsoft Advertising and James Mathewson, Program Director/Global Search Marketing, IBM. Fabbri joined BrandingBusiness with more than two decades of experience in building brands in industries such as energy, clean tech, software, financial, education and telecommunications. His diverse client list spans global Fortune 500 companies and nimble start-ups, including Google, Cisco, Intelstat, Lunera Lighting and Xcel Energy.

BrandingBusiness will also sponsor a presentation entitled “Bright Bites: Eight Minutes of Inspiration” featuring Chrysanne Lowe, VP Global Marketing Communications for Elsevier. She will share the Elsevier story and the process of inspiring senior management of this long standing, 400-year-old brand and 100-year-old company to incorporate a brand strategy that moves them from traditional printing to the digital space.

The Conference Board’s 2015 Corporate Brand and Reputation Conference takes place June 9 – 10 at the Westin at Times Square in New York, New York. The event includes an impressive list of speakers, such as: Mark-Hans Richer, CMO, Harley Davidson; Douglas Atkin, Global Head of Community, Airbnb; David Beebe, VP, Global Creative & Content, Marriott International; David O’Brien, Partner and Americas Director of Communications and Marketing, Ernst & Young; J. Archie Lyons IV, Creative Director, Global Brand Marketing, Caterpillar, Inc.; Maggie Fox, Global SVP Digital Marketing, SAP; Laura Houghton, Director, Digital Shopper Marketing, The Coca-Cola Company; Mike Linton, Enterprise Chief Marketing Officer, Farmers Insurance Group of Companies; Natasha Hritzuk, Senior Director of Global Consumer Insights, Microsoft Advertising; Dana Gandsman, Senior Director, Reputation Communications, Pfizer; James Mathewson, Program Director/Global Search Marketing, IBM; Kate James, Chief Corporate Affairs Officer, Pearson and Cammie Dunaway, Chief Marketing Officer and U.S. President, KidZania.

Panelist moderators include Mike Shields, Senior Editor, The Wall Street Journal; Jenny Rooney, CMO Network Editor, Forbes.com; Jim Cooper, Editorial Director, Adweek; Christa Carone, Corporate EVP, Fidelity Investments; MaryLee Sachs, Founder & CEO, BrandPie Inc. and Stuart Elliott, Former Advertising Columnist, The New York Times.

Leaders of the world's most valued brands will help participants at the 2015 Corporate Brand and Reputation Conference gain new insights, exchange ideas and solve problems specific to their company. Those attending this conference will:

*Learn from top executives how they've handled their biggest challenges and opportunities
*Discover what trends are shaping the field of brand management
*Build in skills for guiding their team and their brand through good times and bad
*Improve the ability to anticipate and meet C-suite expectations
*Enhance techniques to engage all employees to become brand ambassadors
*Tackle real-life cases in "peer-assist" sessions that tap into the best ways to solve problems

Founded in 1916, The Conference Board is a global, independent, business membership and research association working in the public interest. An objective source of economic and business knowledge, their mission is to provide the world’s leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board works within and across three main subject areas – Corporate Leadership; Economy and Business Environment; and Human Capital – to create a unique enterprise-wide perspective that helps businesses leaders respond today, anticipate tomorrow and make the right strategic decisions every day.

About BrandingBusiness
BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA, among other companies. BrandingBusiness has offices in Irvine, Calif., and New York City.
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John Christensen
949-735-0394
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