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Innovation Direct, Inc.

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Innovation Directâ„¢ at Helm of Licensing Campaign for Shifty Watch Invention

Miami, FL, May 29, 2015 --( An innovative and highly functional twist on a widely used product, the Shifty Watch, has been developed by Victor McKenzie of Bakersfield, California. The invention’s unique design provides its users with a versatile timekeeping device that can also serve an important purpose for a number of different consumer electronics items.

The Shifty Watch helps insure its users that their mobile devices are always kept adequately charged. The product helps prevent the stressful scenario of not having access to a vital mobile device, such as a cell phone, in an emergency. Additionally, the Shifty Watch is thoroughly portable and always within easy reach by nature, enhancing the convenience it offers. Furthermore, the Shifty Watch will be offered in a variety of styles and colors to suit individual tastes. Moreover, the Shifty Watch will be competitively priced and made from durable materials, adding to its appeal.

The Shifty Watch is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. McKenzie now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the consumer electronics accessories industry are currently being targeted as candidates to eventually commercialize the Shifty Watch on a worldwide basis.

In January 2015, Mr. McKenzie contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Shifty Watch to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Shifty Watch and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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