Kansas City, MO, May 29, 2015 --(PR.com
)-- Sponsor Gordmans to host student-concept show at Independence Location.
Students at The Art Institutes International Kansas City are collaborating with sponsor Gordmans to organize the Unfringed Fashion Show, debuting on Saturday May 30th from 12:00 – 2:00 PM at Gordmans Independence store (3500 East 40 HWY, Independence, MO 64055). Unfringed serves as the final project for Fashion Marketing students enrolled in the Event Production class. Students gained first-hand experience by working directly with Gordmans marketing and social media department, and members of Department Zero, a Kansas City brand activation agency responsible for event sponsorship, student mentorship, and event production. The event is open to the public at no charge.
“Working with Gordmans on the Unfringed Fashion Show has been a wonderful opportunity for our students. Not only did they gain valuable industry experience working with one of the leading retailers, but they also had the opportunity to see how the skills they are learning in the classroom translate to the real world,” said Amy Martin, Interim President of The Art Institutes International – Kansas City. “I am very proud of what our students have accomplished and look forward to seeing the finished product on Saturday.”
The Gordmans’ Director of Marketing Strategy, Jeff Bell, said, “Gordmans is thrilled to be working with the students and faculty of Art Institutes International Kansas City. The opportunity to engage with our guests throughout the local community in such an experiential and fun way has been exciting!”
The Unfringed Fashion Show will be hosted by local personality, Crystle Lampitt. She is the on-air Host of KMCI-TV (38 The Spot), and the Digital Reporter for KSHB-TV’s 4 p.m. newscast, The Now (41 Action News). She also contributes to KSHB-TV’s Kansas City Live as a fill-in co-host and reporter.
About Department Zero:
Department Zero is the brand activation agency that helps client and agency partners build and educate new audiences, promote their products and create bonds with consumers through innovative experiential, social and promotional marketing platforms. Department Zero is based in Kansas City with field office locations across the US. Learn more about Department Zero by visiting our website, following us on Twitter, Facebook, or Instagram.
About the Art Institutes International:
The Art Institutes International - Kansas City is one of The Art Institutes, with over 50 education institutions located throughout the world, providing an important source of design, media arts, fashion, and culinary professionals. The degree-granting institution, strives to be the premier school for visual and practical arts in the Midwest. The students in the Fashion Marketing bachelor’s degree program seek entry-level career opportunities in retail, marketing, and merchandising apparel and related products. For more information, visit artinstitutes.edu.
Gordmans' 5,300 associates are excited to celebrate 100 years of delighting guests. The company started in 1915 as a small store in downtown Omaha, Neb. Gordmans believes in giving back to the communities in which it operates. Since 2000, Gordmans has supported Partners in Education and has contributed more than $1 million to public school systems in markets where Gordmans has stores. Apparel magazine includes Gordmans on the list of the Top 50 leading apparel retailers, recognizing Gordmans for product innovation and marketing excellence. For more information, visit gordmans.com. Connect with Gordmans on Facebook, Twitter, Pinterest and Instagram.