Shlii Launches Kickstarter for Merpug Plush Toys

A Kickstarter campaign to produce designer plush toys of Merpug, a character from Shlii’s Norfolk Merdogs line.

Norfolk, VA, May 31, 2015 --(PR.com)-- Jackie Ashley, founder and owner of Shlii, is proud to announce the launch of her Kickstarter project, Norfolk Merdogs: Merpug Cute Plush Toys!

In 2013, Jackie created the Norfolk Merdogs line, which is made up of cute mermaid-dogs. “Merpug” is by far the most popular character and is well-loved by fans young and old. In November 2014 Jackie started working with Shinedown Productions, Inc. to create a highly detailed, professionally produced Merpug plush toy. She has collaborated with the production company for the past six months to achieve her vision. Each plush measures ten inches tall, is made with soft, high quality fabric, and is embellished with expertly embroidered details.

Plush production is extremely expensive, so Merpug can only be produced with the help of crowdfunding. Kickstarter campaigns are “all or nothing”; if the funding goal is not met, Jackie receives no funding, and the Merpug plush will not be produced. Kickstarter enables people from all over the world to bring Merpug to life by backing the project and helping it reach its funding goal of $7,500. There are several backer rewards available, such as Norfolk Merdogs keychains, vinyl stickers, art prints, and the Merpug designer plush. With the help of many generous Kickstarter backers, the hilarious, absolutely adorable Merpug can be adopted by friends and fans all over the world.

For further information about Shlii and the Merpug plush project, please email Jackie at jaclynshlii@gmail.com. To follow along with the Kickstarter and get up to date information on the project, check out the Norfolk Merdogs: Merpug Plush Kickstarter page. Shlii will also be posting Kickstarter related content and updates on their social media pages and website.

Kickstarter Link:
www.kickstarter.com/projects/1781463665/norfolk-merdogs-merpug-cute-plush-toys

Links:
www.shlii.com
www.facebook.com/shlii.kawaii
instagram.com/shliikawaii
twitter.com/shlii

Merpug Hashtags:
#norfolkmerdogs
#shlii

About Shlii
Jackie Ashley taught herself how to sew in 2009 and has sold her handmade Shlii toys online and at shows for the past six years. She is based in Norfolk, VA and works from her home studio to create cute, original toys, artwork, and accessories. The Merpug designer plush will be the first professionally manufactured toy of her Norfolk Merdogs line.
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Shlii
Jackie Ashley
757-575-6553
www.shlii.com
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