Atlanta, GA, June 06, 2015 --(PR.com
)-- According to industry expert Samir A. Husni, 60 percent of new magazines fail within their first year. “Publish Your First Magazine: A Practical Guide for Wannabe Publishers”—the new and expanded second edition by Lorraine Phillips—is exactly what’s needed for anyone who’s contemplating producing a print magazine in today’s highly volatile and competitive marketplace.
With a conversational tone to put newcomers at ease, the book covers such topics as magazine business fundamentals, how to brand and design a publication, how to manage the editorial process, business start-up costs, the different ways a magazine can be monetized, how to set ad rates and sell ads, where to find great sources for content and imagery, how to work with printers, the legalities of publishing and much more.
The entire process of magazine publishing is described from start to finish, and Phillips provides examples of the documents she actually created and used along the way (e.g., production schedule, media kit, letter to distributors), which can easily be adapted by readers for their own particular publishing needs. There’s also an appendix of links to magazine publishing resources, as well as an extensive glossary of publishing terms that allows fledgling magazine publishers to communicate like pros.
Lorraine Phillips, former publisher of SisterPower Magazine, is a creative information technology professional with over fourteen years’ experience in planning, developing and publishing print, internet and digital projects.
“Publish Your First Magazine (Second Edition): A Practical Guide For Wannabe Publishers,” (ISBN: 9780988953543) is available through major wholesalers and book retailers, as well as online outlets nationwide, in Canada, Australia, Europe and Japan.