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Basic4 Pvt. Ltd.

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Basic4 Advertising Pvt. Ltd. Bags Silver at The Summit Creative Award (SCA)

New Delhi, India, June 08, 2015 --( Basic4 Advertising Pvt. Ltd., was recently named a prestigious silver winner in the 2015 Summit Creative Award® in the Public Service Newspaper/Magazine Campaign category for their creative campaign showcasing the CSR activities of GAIL (India) Pvt. Ltd. Basic4’s work was recognized among some of the very best in this year's creative competition, which included over 5,000 submissions from companies in twenty four countries.

Over the last 21 years, the SCA has become a unique platform to applaud outstanding creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million.

“This prestigious award recognizes our uncompromising commitment to go beyond the client's brief and deliver original, relevant communication ideas to our clients” said Mathai Samuel, Founder and CEO, Basic4 Advertising. “It is, moreover, recognition of GAIL’s unflinching commitment towards creating sustainable livelihoods through its various CSR programmes.”

The communication designed by Basic4 on corporate social activity focuses on the benefactor and not the brand, while keeping in tune with the inherent humility that drives these projects. GAIL (India) Pvt. Ltd. is more than just India’s largest natural gas company or the top ranked gas utility in Asia. It is a conscious corporate citizen with a social purpose. The rigour and strategic thought that drives GAIL’s success among gas utilities in the world, also drives its CSR initiatives. GAIL’s motto statement ‘Tomorrow is yours’ is also a reflection of the hopes, aspirations and dreams of the many beneficiaries of the CSR initiatives. By responding to the needs of the people, benefitting communities and protecting the environment GAIL is committed to facilitate continued, sustainable progress.

This year's panel of international judges included:
Juan Pablo Valencia, Creative Director, TBWACentral Asia & Caucasus – Kazakhstan
Augusto Correia, Integrated Art Director, Artplan – Brazil
Trent Oliver, CEO, Blue Telescope – United States
Phil Copithorne, C&B Ad– Canada
Crystal McKenzie, President/CEO, Crystal McKenzie, Inc. – United States
Marcus Enstrom, Creative Director, FaPa Familjen – Sweden
Andreas Kioroglou, Founder/ Creative Director, Matadog Design – Greece
Luke Li, Creative Director, Germany
Nizar Al Shorbagi, Art Director, Paragon Marketing Communication – Kuwait
Pier Lalonde, Principal, Pixel & Cie, marketing creative – Canada
Matthew Maday, Managing Director, RDI/A Digital – United States
Fabio Orlando, CCO, tag – Canada
Curtis Wolowich, Creative Director, Agency59 – Canada

Basic4 is one of the few mid-sized agencies delivering the entire spectrum of services to its clients, which includes mass media advertising, public relations, print production, film production, exhibitions and events. The team of proven professionals brings to board the combined communication experience spanning over 100 man-years.

For more information contact:
Basic4 Advertising Pvt. Ltd.
J-27, Zamrudpur, 2nd Floor
New Delhi - 110 048
Ph: 91-11-41734935/6/7
Fax: 91-11-41734938
Contact Information
Basic4 Pvt. Ltd.
Mathai Samuel

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