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Two Cutting Edge Companies Announced as Winners of the 2015 SIIA NextGen Awards in Relationship Intelligence


Conversica and HG Data are Recognized for Innovation and Disruption in Relationship Intelligence.

Washington, DC, June 18, 2015 --(PR.com)-- The Software & Services Division (SSD) of the Software & Information Industry Association (SIIA), the principal association representing the software and digital content industries, today announced that two cutting edge companies have been recognized with 2015 NextGen Awards for innovation in relationship intelligence.

SIIA’s NextGen program provides exposure to companies delivering game-changing solutions. The program aims to bring awareness to 5 verticals: Mobile, Relationship Intelligence, Security, Healthcare, and Financial Services. Nominating companies were judged by a group of industry experts who determined the Most Innovative, Most Disruptive and overall NexGen winner of the relationship intelligence category.

The 2015 NextGen Award Winners in Relationship Intelligence are:

· Most Innovative & Overall Winner: Conversica

Conversica is the leading provider of lead engagement software for marketing, inside sales and sales organizations. Presented as a customized online persona, the application automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. Used by more than 7,500 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$7.6 billion in sales revenue. Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California.

· Most Disruptive: HG Data

HG Data is the global leader in competitive intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modelling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes more than one billion unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate—and growing—census of B2B technology installations in use at companies globally. Indexed resources include content such as social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings. Founded in 2010, the company is based in Santa Barbara, California, USA. For more information, see http://www.hgdata.com/.

“There is tremendous innovation taking place in the software and services market as companies leverage mobile to gain competitive advantage,” said Rhianna Collier, vice president & managing director of the Software & Services Division at SIIA. “NextGen companies–chosen by a Selection Committee comprised of M&A, VC and advisory executives–are offering game-changing products that add significant value to the market.”

NextGen winners in Security, Healthcare and Financial Services will be announced throughout 2015.

About SSD
The Software & Services Division (SSD) of SIIA represents companies that develop the applications, services, infrastructure and tools driving the success of today’s high-tech industry. SSD programs and activities are designed to foster company growth and success by providing professional insights and strategy, executive networking, industry exposure and business development opportunities. SSD member executives actively collaborate to share business and operational expertise, best practices, and new innovations to help companies efficiently build growing and successful businesses. For more information, visit www.siia.net/SSD.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.
Contact Information
SIIA
Allison Bostrom
202-289-7442
Contact
www.siia.net

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