Record Label Alternative for Christian Indie Artists

McConnell Entertainment has unleashed a new kind of music resource that aims to change the way music is made, distributed and promoted.

Lincoln, NE, December 01, 2007 --( McConnell Entertainment has been concurrently developing two new music sites that aim to change the way Christian music is commercialized. These disruptive companies are HookUps and, a duo that is catching the eye of many music industry veterans in Nashville and beyond.

In the spotlight is HookUps (, a site that describes itself as combining the best things about music with the incredible power of the internet to bring Christian artists together and deliver a new kind of resource. That resource is an "online toolbox" for Christian independent artists that offers music creation, distribution and promotion among other powerful resources to its members.

"The idea that a band can do exactly what they want, without a third party like a record label there to take a cut of their royalties is a powerful idea," says Chris McConnell, founder and President of McConnell Entertainment, the parent company of HookUps. "The great thing about HookUps is that it's always expanding. We are not just one company with one service, like the other so-called Christian indie sites out there. We broaden the capabilities of the artists that use our services daily, which is something our competition could never say."

HookUps brilliantly draws on the functionality of its sister site,, by allowing HookUps members to easily manage their online identity from the control panel. This feature is just an added bonus on top of the many built in exclusives such as a Christian venue database and an ad campaign manager.

HookUps has garnered an impressive list of partners already with companies like tunecore, and FanBridge offering discounted services to members.

HookUps provides serious resources for Christian musicians. For more information, visit

McConnell Entertainment
Chris McConnell