Bonn, Germany, July 15, 2015 --(PR.com
)-- Online CRM technology and consulting provider artegic AG was presented with the ECO Internet Award in the category "Email Marketing." The company received the award for its real time marketing automation technology for the control of lifecycle communication based on context and response data analysis in real time. With this award, the ECO Association honours companies of the internet sector which enrich the market with innovative products or services.
Digital dialogue marketing is in a rapid evolution. Traditional concepts are unable to provide comprehensive solutions in the fields of realtime capability, context sensitivity, data privacy-compliant behavioural profiling or state of the art channels such as WhatsApp.
With its real time marketing automation technology, artegic has developed the first solution which faces and solves all four essential challenges in digital lifecycle dialogue marketing. The company has been nominated with the ECO Award in the category "Email Marketing."
Core Features of artegic's Real Time Marketing Automation
artegic has developed an innovative solution in order to face the requirements on effective marketing communication in the digital lifecycle. The solution includes four core features:
Granular communication measures are automated individually for each user based on his response and are run in real time.
Content will be dynamically adapted to the relevant context at the time of use: individual content e.g. based on location, weather, position in the customer lifecycle or terminal device properties.
In addition to email, other new channels such as WhatsApp or mobile push messages can be integrated in a geo-fencing context.
Real time response data will be collected, processed and stored fully compliant with data protection laws.
"We are happy that we could convince the jury of the ECO Internet Awards with our solution for real time marketing automation. With our approach of integrating the four essential abilities of modern marketing automation in one solution, our solution goes beyond the currently typical cross-channel campaign management concepts," says Stefan Mies, Marketing & Partnerships Manager, about the real time marketing automation solution.
Mr. Sebastian Pieper
Tel: +49(0)228 22 77 97-0
Fax: +49(0)228 22 77 97-900
artegic AG – Know-how and Technology for Online CRM
artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, mobile and social media.
With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award for its trend-setting implementation of data privacy requirements.
Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as BMW, PAYBACK, ASUS, CANYON, HYUNDAI and Ticketmaster.
artegic is certified company-wide by TÜV Rheinland, according to the international standard for IT and Data Decurity ISO/IEC 27001.