Paving Contractors in Fort Worth, TX, Reach Out to Local Residents with New Web Marketing Plan

Fort Worth, TX, July 25, 2015 --(PR.com)-- Home and business owners researching paving companies in the greater Fort Worth region will soon have an easier time finding the right company to meet their needs. The paving contractors at Asphalt Paving Company, who have more than 30 years of experience in the industry, are teaming up with the local online marketing specialists at Prospect Genius to improve their Web presence. By making their Web site more visible to Fort Worth–area residents, Asphalt Paving Company stands a better chance of connecting with people in the region who are seeking the driveway and parking lot services it offers.

Why is it so important for a small business like Asphalt Paving Company to have a prominent Web presence? According to a December 2014 survey by the Pew Internet & American Life Project, approximately 81% of Internet users rely on the Web and their cell phones to learn about products and services they require. In working with Prospect Genius to make its Web site more accessible, Asphalt Paving Company has the opportunity to reach prospective customers who might not learn about the business through any other media.

One of Prospect Genius’s primary Internet marketing tactics on Asphalt Paving Company’s behalf is a process known as search engine optimization, or SEO. This involves incorporating industry- and location-specific keywords into Asphalt Paving Company’s Web site, which can help search engines like Google, Yahoo!, and Bing view the site as extremely relevant to queries that include those keywords. Going forward, search engine queries in and around Fort Worth using terms such as “driveway paving,” “driveway resurfacing,” and “parking lot construction” should be more likely to lead the searcher to Asphalt Paving Company’s Web site.

“In today’s digital age, more and more small businesses are learning the value of being Web-savvy, and with our help, Asphalt Paving Company is joining the trend,” explains Matt Gallo, a Web advertising specialist at Prospect Genius. “Helping people more quickly locate Asphalt Paving Company via a basic Web search can, in turn, broaden the company’s customer base.”

Asphalt Paving Company is a licensed, bonded, and insured paving contractor serving home- and business owners in the greater Fort Worth area. The business offers parking lot and driveway paving, resurfacing, seal coating, and repair.