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Icon Heroes, LLC

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Icon Heroes to Produce ABC "Once Upon A Time" Articulated Action Figures

Icon Heroes LLC is proud to announce it has entered into an agreement with ABC Studios to create a new series of collectibles based on the hit ABC television series “Once Upon a Time.”

Irvine, CA, August 12, 2015 --( Focusing on the show’s core characters, the line will feature fully articulated, six-inch scale action figures with an emphasis on the detail Icon Heroes is known for. “It’s an extremely exciting opportunity,” said Pat Wang, Vice President of Sales and Marketing for Icon Heroes. “I’m a huge fan of the show, so partnering with ABC to bring these reimagined classic fairy tale characters to life in action figure form, is a dream come true.”

The first wave of figures is due Spring 2016, and will be available through online, mass market, and specialty comic and hobby retailers. Stay tuned for updates at

About Icon Heroes
Founded in 2009, Icon Heroes is an industry leader in the innovation of licensed pop culture office products, environment statues, and toy collectibles. Bringing popular characters to life through fun and functional pieces like collectible letter openers, bookends, card holders, and large-scale statues, Icon Heroes is thrilled to be bringing their knowledge and expertise to the action figure market.

About Once Upon a Time
Once Upon a Time is the hit drama series created by master storytellers Edward Kitsis and Adam Horowitz (Lost and Tron: Legacy) returning for its fifth season on the ABC Television Network.

Welcome to Storybrooke, Maine, a small town that probably won’t show up on your GPS, but it’s a magical place to visit. Reality and myth merged after Emma broke Regina’s curse, which had deprived the fairy tale characters of their memories and trapped them in our modern world. When they finally regained their identities, our heroes were dismayed to discover that they weren’t transported back to Fairy Tale Land. But this is our world, and magic always has a tendency to yield unfathomable consequences. Join Emma Swan, Snow White, Prince Charming, the Evil Queen, Hook, Rumplestiltskin and all the other resident fairy tale characters as they cope with Emma’s new role as the Dark One and begin the search for Merlin.

“Once Upon a Time” stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Lana Parrilla as the Evil Queen/Regina, Josh Dallas as Prince Charming/David, Emilie de Ravin as Belle, Colin O’Donoghue as Hook, Jared S. Gilmore as Henry Mills, Sean Maguire as Robin Hood, Rebecca Mader as the Wicked Witch/Zelena and Robert Carlyle as Rumplestiltskin/Mr. Gold.

Executive producers are Edward Kitsis, Adam Horowitz, Steve Pearlman, David H. Goodman and Andrew Chambliss. “Once Upon a Time” is produced by ABC Studios and Kitsis/Horowitz.
Contact Information
Icon Heroes, LLC
Rose Wang

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