A Lighthearted Romp Thourgh the PMS Minefield

Authors, Including World-Renown Physicians, Provide Both Sexes with the Ultimate Guide to PMS

San Diego, CA, December 07, 2007 --(PR.com)-- A hilarious and empowering two-books-in-one delivers a one-two punch to PMS. The newly published The Princess and the PMS and on the flipside,
The Prince and the PMS provide a double-dose of humor, encouragement and cutting-edge advice to women who suffer from the monthly malady, and all men within earshot.

This hilarious and empowering new book answers every question women have about their cyclical nemesis (plus, every question men have been dying to ask but not willing to die asking). The help and humor from two different perspectives are sure to jump-start uninhibited dialog between the sexes on a subject most consider taboo. “Our goal is to engage the sexes in a productive discussion on the realities of PMS since it’s a medical condition that impacts women and men in very different ways,” says co-author Elizabeth Goodman. “Through humor-based advice, we hope to increase awareness of what the majority of menstruating women experience and how couples, friends or lovers can work together to overcome the PMS symptoms.”

Still, don’t let the chatty tone and laugh-out-loud anecdotes fool you. The women’s side includes a team of best-selling medical, nutritional and alternative medicine experts (including president of the Physician’s Committee for Responsible Medicine and author of Food for Life Neal Barnard, M.D. and Integrative Medicine specialist and best-selling author Hyla Cass, M.D.). Their medical expertise balances the “just-between-us-girlfriends” humor with invaluable medical advice on symptom-reducing diet, exercise, supplements, healthy coping mechanisms, stress reduction, alternative healing strategies, relationship guidance, and much more. Conversely, the men’s side appeals to shorter attention spans and features cartoons and bottom-line “guydance” on how to love their premenstrual princesses back to health.

The Princess and the PMS / The Prince and the PMS (ISBN: 978-0-9761526-1-3), from Quantum Leaves Publishing, is available at all major book retailers. The book is also available at PMS Central (www.PMScentral.com), a Web portal featuring PMS-related information and coping tools, and a customizable email PMS Alert System.

Background Data

Premenstrual Syndrome is nothing short of an epidemic nationwide. According to the National Institutes of Health, an estimated 75 percent of menstruating women experience some form of PMS during their reproductive years. According to the American College of Occupational and Environmental Medicine (ACOEM) in a hypothetical health plan including 10,000 women aged 18 to 45, PMS increases costs by nearly $13 million. Other staggering estimates—including that of Dr. Elsimore Coutinho the developer of the birth control shot Depo-Provera® —are that PMS costs US industry close to $8 billion per year in lost productivity and increased health benefits.

About the Authors

Who better to understand the complexities and absurdities of a PMS-plagued relationship than a couple of life coaches who are married to each other? Elizabeth Goodman has applied her heart’s passion for helping women and men bridge the gender gap by empowering them to communicate more effectively and compassionately. She is the co-author of The Owner’s Manual: The Essential Guide to the One You Love, a book designed to reveal direct insights into what’s really important to your beloved.

An experienced and honored contributor in life coaching circles, Goodman’s husband, Herb Tanzer has hosted his own television show on CNN and subsequently worked with NBC and ABC on a variety of subjects. Engaged in a successful practice with his wife, Dr. Tanzer provides men with vital insight about the impact PMS can have on relationships and suggests how to utilize male gender traits to communicate compassion.

Contributing authors include: Neal Barnard, M.D., president of the Physician’s Committee for Responsible Medicine and author of Food for Life, Turn Off the Fat Genes, and Foods that Fight Pain; Hyla Cass, M.D., a nationally recognized expert in the field of integrative medicine and psychiatry and author of 8 Weeks to Vibrant Health; and John Sunyecz, M.D., a Board Certified OB/GYN clinical practitioner and president of Menopause Rx, Inc.

PMS Central
Diana Bourgeois