Stroud Fringe Invests in Local Businesses Through Merchandising - And It’s Not Unusual for Stroud

The committee behind this year’s Stroud Fringe festival are continuing their commitment to supporting local businesses and traders by producing a range of "Stroud-related" merchandise which will only be available through the town’s retailers.

Stroud, United Kingdom, August 25, 2015 --( The team have worked closely with a number of partners to produce a range of merchandise which will not only appeal to those arriving to celebrate the weekend, but will also provide an ongoing selection of interesting, high-quality merchandise for visitors to Stroud all year ‘round. The launch selection will include t-shirts, tote bags and pin badges and will be available in Stroud shops in time for the arrival of the throngs expected for this year’s festival over the August Bank Holiday weekend.

Julie Howe, committee member for Stroud Fringe:

“When we initially took up the reins for this years festival we listened to the local shop keepers and their hopes that the Fringe festival could be developed to support their businesses over the weekend. We began to explore the idea of having a range of Stroud related souvenirs which could reflect the more individual nature of Stroud, and would be in shops not only during the Fringe weekend, but all year ‘round!

“Each selection will be strictly limited edition, and we will produce new designs seasonally to keep the offering exciting and eye-catching. We’ve been lucky enough to have the support of all the businesses in the town throughout the preparation for the festival, and this is just one of the ways that we’d like to repay their kindness.

“A special thank you goes out to Jane and Simon from Brilliant Disguise for advising us on how to approach this, their expertise was much appreciated!”

The merchandise have been designed by renowned illustrator and graphic designer Marcus Walters whose clients include Graniph, Levi’s and Uniqlo to name a few. They have been meticulously printed by his wife Hayley as part of their joint business Get Casual, based in Woodchester.

The two launch designs will feature an illustration based on the working drawings of Abigail Fallis, who has been working hard to produce a new ram’s head for the procession, and a special “Not Unusual For Stroud” design, produced in collaboration with the infamous local Facebook page which celebrates the ‘unique’ nature of the town.

A spokesperson from Not Unusual For Stroud explained why they had agreed to get involved with the festival this year:

"It's really really important to support local, and that doesn't mean just buying a loaf of bread from the market - it extends further than that. It's about being part of a community, being part of a culture or being part of something you believe in. Stroud has an interesting demographic with a good handful of unique, quirky and proud individuals.

"A big part of supporting local also comes down to supporting events. The Stroud Fringe festival is the biggest event Stroud has. The festival has changed considerably over the years but without losing it's identity - this year proves to be the best yet and we're really excited to be working with the organisers to help raise funds to run this fantastic event.

"We hope the sale of NUFS merchandise will prove popular and it's a fantastic way to support, and show love for, our amazing town."

The merchandise will start to appear in all of your favourite local shops very soon, and stockist details can be found on the website.
Sarah Watson