Asia-Pacific to Account for Nearly Half of Global Cross-Border B2C E-Commerce

A new report by Germany-based secondary market research company, titled “Asia-Pacific Cross-Border B2C E-Commerce 2015” highlights the cross-border potential of the fast growing online retail market in the Asia-Pacific region.’s CEO and founder, Yücel Yelken, mentions that “Asia-Pacific could grow its share of global cross-border B2C E-Commerce sales to nearly one-half within the next five years.”

Hamburg, Germany, August 26, 2015 --( Asia-Pacific is the largest region in the world in online retail sales and continues to grow rapidly. Cross-border online shopping is an important trend in this region, which is reported to have the potential to account for nearly half of all cross-border B2C E-Commerce sales worldwide in 2020. Cross-border online shopper penetration throughout the region varied from a low one-digit percentage in Indonesia to a high of over two-thirds in Australia, as of the beginning of 2015.

China is the key destination of both cross-border online imports and exports. Close to a third of active online shoppers made purchases across borders in China last year, while China itself ranked at least in the top 3 online shopping destinations of consumers in countries such as Russia, Brazil, and many others. China’s major E-Commerce companies, Alibaba and, compete on both fields, using their marketplaces to enable foreign merchants to access Chinese online consumers and China-based merchants to access overseas online shoppers.

Another major B2C E-Commerce market, Japan, has intense cross-border online trade with China and the USA, with cross-border B2C E-Commerce exports to these countries from Japan outweighing imports in 2014. In South Korea, as well, the USA and China were the top two destinations for cross-border online shoppers last year, while the most purchased product categories were clothing and health supplements. The emerging Southeast Asian markets also participate in the cross-border trend, led by Singapore.

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Founded in 2005 and headquartered in Hamburg, Germany, is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

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Yücel Yelken
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