Hudson Jeans CEO Peter Kim, Celebrities Anna Lynne McCord, Serinda Swan and Colin Ferguson Join Together for Project Rescue & Beauty For Freedom #keepthegirlssafe
Hudson Jeans CEO, Peter Kim, celebrities including Anna Lynne McCord, Serinda Swan and Colin Ferguson joined together for Project Rescue to raise awareness for modern trafficking. The "Keep The Girls Safe" campaign's mission is to engage the industries of Beauty and Fashion powerful allies in the fight to end modern day trafficking and to create an innovative, sustainable platform that will provide a means to raise awareness. #keepthegirlssafe
The first installment of "The Color of Freedom", a video and photo series created by CTM Sisters Productions and sponsored by Parsons New School of Design will feature Super Model Diandra Forrest, a human-rights activist, promoting equality for Albinism, on behalf of which she works with the UN to advocate an end to violence against the Albino communities in Africa. Working to end sex trafficking is a natural Page 1 of 2 fit with Diandra's worldwide humanitarian efforts providing a unique perspective between the two issues.
Video editor and artist, Sheila Maria Lobo, stylized the moving imagery with signature surrealist elements in order to add reflection on an internal journey from chaos towards enlightenment. Creative Consultant and make-up artist Sokphalla Ban utilized powdered pigments (holi colors) to illustrate freedom in the photo essay and video.
Prinkshop Founder Pamela Bell has created a signature t-shirt as the initial product feature for the campaign. Each sale of the "Keep The Girls Safe" gold and black color t-shirt donates 30% of the profits to The New Somaly Mam Fund|Voices for Change, an anti-trafficking non-profit and advocacy program for survivors of trafficking in South East Asia.
The concept of the shirt is a tongue-in-cheek play on wording that is generally perceived as "provocative" in the world of the slave industry. It begs the viewer to take a closer look and feel moved to take action in keeping our children safe!
The launch will be on September 24th at the residence of Pamela Bell RSVP for details. Please watch the video at https://vimeo.com/134524140
or Valerie Velazquez