Cleure, Personal Care and Cosmetics Company Signs Pact with Campaign for Safe Cosmetics

Cleure has signed The Environmental Working Group’s Compact for Safe Cosmetics to provide personal care and cosmetic products that offer safer ingredients. Cleure founder Dr. Flora Stay says she has dedicated her life to providing safe products and educating consumers about the importance of personal care and cosmetic ingredient safety. She supports the Environmental Working Group’s (EWG) efforts and this why she signed the pact.

Camarillo, CA, December 08, 2007 --( Dr. Stay says she supports the Campaign for Safe Cosmetics, which is a coalition of women’s, public health, labor, environmental health and consumer-rights groups. She explains that the Food and Drug Administration does not regulate personal care and cosmetic products. Manufacturers are left to police themselves. A recent article in Parade Magazine and segment on Fox News reported lead in lipstick. According to, products made in China are not the only ones laced with dangerous heavy metals. Lipsticks manufactured in the United States and used daily by millions of women also contain high levels of lead. As reported in the EWG web site, in September 2007, an independent laboratory tested 33 brand-name lipsticks and found 61 percent contained detectable levels of lead, with levels ranging from 0.03 to 0.65 parts per million (ppm). None of the lipsticks listed lead as an ingredient. One-third of these exceeded the U.S. Food and Drug Administration’s 0.1 ppm limit for lead in candy.

Dr. Flora Stay says, “My wakeup call came when I noticed a warning on toothpaste to 'keep out of reach of children under the age of six' and that many contain the antibiotic Triclosan. I assumed most people, like me, didn’t know they’re absorbing small amounts of antibiotics through certain toothpaste every time they brush. As a dentist, I decided to formulate a safer toothpaste and I found out about EWG and the compact. Having signed the pact, I began to formulate, with the help of biochemists, safer forms of other everyday products including deodorants, hair care and skin moisturizers. All of our products are made in the U.S. and we check every ingredient to make sure there are no potentially harmful substances in them. One source we use to check the safety of ingredients is the vast database of EWG.”

Cleure ( offers everything from head to toe for the whole family, including deodorants with no aluminum, and loose mineral makeup with no added irritants. EWG also has a web site that grades brands for safety ( They rate Cleure as safe. You can go there and check other brands you are using.

Flora Stay, D.D.S.
805 383-3770
cell: 805 201-5885