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Poor Quality ISP Routers Discourage New Broadband Subscribers

The latest poll of over 900 Internet connected consumers in the United Kingdom has discovered that many people may be discouraged from picking a new broadband ISP if the provider fails to bundle in a good quality router.

London, United Kingdom, September 03, 2015 --( A new survey of 910 readers, which was conducted online between 27th July and 28th August 2015, has claimed that a little over half of consumers (55%) in the United Kingdom get their Internet connection hardware (e.g. router) included as part of a broadband ISP bundle and over a third (38.4%) say that the quality of this kit is "very important" to their choice of provider.

How important is the quality of an ISPs bundled router to your choice of provider?
Very important - 38.4%
Not important - 33.7%
Average importance - 25.6%
Unsure - 2.1%

The survey also noted that 42.5% preferred to purchase their router or modem separately and, when asked which features of the device were most important, most respondents (51%) picked Fast WiFi (2.4GHz + 5GHz), while 26% went for Gigabit LAN ports, 14% wanted an advanced admin user interface and only 2% voted for USB Ports.

"Clearly consumers do pay attention to the hardware that comes with their broadband package," said's Founder, Mark Jackson. "In some quarters it had been assumed that this aspect wasn't terribly important in consumer decision making, yet our study suggests that some providers could be missing a trick by failing to offer a router that's at least on-par with their competitors."

"The more technically savvy consumers, who can tell the difference between things like 802.11n and 802.11ac WiFi, are likely to pay the most attention to router features and capability. Internet provider would clearly do well to put more general effort into both promoting the capabilities of their bundled kit and ensuring that they don't fall behind on the features front."

"Some ISPs, such as TalkTalk, EE, BT and Virgin Media, appear to have reasonably capable routers that can match many of the mid-range models you'd find in the shops. However a few other providers, such as Sky Broadband and PlusNet, appear to have fallen behind in this area and would benefit from an upgrade," concluded Jackson.
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Mark Jackson

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