Washington, DC, September 10, 2015 --(PR.com
)-- SociallyMined (www.SociallyMined.com), an innovative, patented, social media data analytic tool for political campaigns has launched a beta version of their solution and will begin working with political candidates in fall of 2015.
“All politics is local.” That saying has stood the test of time but the landscape has changed. No longer are City Hall and Main Street the epicenter of a community. Today, the physical has evolved and transcended into the virtual world. Social media has driven the political debate, defined the issues and has become a core component to any political campaign. While personal interaction, door knocking and town hall meetings are not going away, the next phase of those interactions are happening socially in the virtual world. SociallyMined is the new paradigm; all politics is social.
SociallyMined works with campaigns to hand select social media followers to target, customize and define issues to track. This solution was formed out of a partnership with HyPR, who is exclusively providing the technology engine within the political vertical, SociallyMined analyzes and mines social media followers to determine demographic data, their interests, issues of concern, etc., which assists with micro-targeting, fundraising and alignment with constituent issues. SociallyMined provides instant feedback on polarizing issues and assists with understanding a candidate’s social follower’s reactions to real-time events, providing valuable information to ward off or respond to a crisis.
SociallyMined was founded by Matthew Anthes, Managing Partner of DC-based Union Square Strategic. Anthes spent time in the Clinton Administration where he assisted Political Director Doug Sosnik at the political epicenter, the White House’s ground-floor West Wing.
"In the ever evolving world of politics, online strategy and social analytics are the new frontier, where a race can ultimately be won,” stated SociallyMined CEO, Matthew Anthes. “I’m excited to team with HyPR to utilize their proprietary social analytic data mining tool within the political vertical. HyPR has been successful as a social influencer with larger multi-national corporations and applying those techniques, past performance and proven success to political campaigns will be a game-changer.”
Focal Point Strategies, a global consulting firm based in New Jersey, has committed to an initial capital raise and CEO Steve Zeitchik will join Matthew Anthes on the SociallyMined management team.
Zeitchik elaborated on why he is confident on the success of SociallyMined, “SociallyMined offers a unique technology and service for the current political climate. Current solutions are obsolete – whether to help campaigns or to help promote support for issues, it’s time to recognize we are living in a ‘Politics 2.0’ world, and old solutions are simply ineffective. In addition, the access to data, targeting, and analytics that SociallyMined offer further validate that the current “spray and pray” approach is inefficient. Matt Anthes hits the nail on the head, realizing that utilizing big data in a focused approach provides politicians with a vehicle to make sure they are generating the best results as they maximize resources.”
Among the many benefits of SociallyMined, is that they understand the social following of every influencer in the world, and provides easy to understand, actionable data (demographics, location, interests, age groups, and more) to a political candidates, in a robust and easy to read format that will help boost candidate’s positioning, following and drive engagement.
“SociallyMined has full access to our technical team to build out their back-end solution,” explained HyPR’s CEO, Gil Eyal. “SociallyMined is primed for success and I look forward to working closely with Matt Anthes and his team, who have proven to be entrepreneurial, well-connected and focused on a growth strategy that will ultimately cross reference social media accounts with the national voter file to change the way campaigns target voters.”
SociallyMined is a proprietary, patented social data mining tool focused on helping political candidates understand and target their social media followers. The core technology was founded by technologists and is exclusively licensed by SociallyMined.
SociallyMined is a “Socialytic” data mining tool that arms political campaigns with demographic data that can help understand the audience and target key supporters to virally enhance a campaign. The patented technology at the core of SociallyMined is used to analyze and mine social media followers to determine demographic data, their interests, issues of concern, etc., which assists with micro-targeting, fundraising and alignment with constituent issues.
In partnership with HyPR, SociallyMined works with campaigns to identify social media followers to target, customize and define issues to track. SociallyMined is nimble and can tweak search parameters and issues at a moment’s notice as well as provide real-time reports to assist in message development, micro-targeting, fundraising and crisis communications.
For more information on SociallyMined please contact SociallyMined Public Relations via email at firstname.lastname@example.org or phone 202-417-8778. For more information on SociallyMined please visit www.SociallyMined.com and follow @SociallyMined on Twitter.