Atlanta, GA, September 12, 2015 --(PR.com
)-- The Atlanta chapter of the American Marketing Association (AMA) is pleased to announce the formation of an Entertainment Marketing Special Interest Group (SIG) - the first of its kind in the 78‐year history of AMA. Partnering with Hothouse, an Atlanta based activation marketing agency with prominent entertainment clients, the AMA Atlanta Entertainment Marketing SIG is poised to help pioneer the evolution of the entertainment marketing sector throughout AMA chapters nationwide and beyond.
With a thriving film and television production industry, a vibrant music scene, an influential sports business community and, as home to some of the world’s most innovative brands, Atlanta has become an increasingly influential center for entertainment marketing.
According to a recent Hollywood Branded Inc. survey, 72% of all brands and agencies use entertainment as a part of their marketing mix. “Georgia is steadily overtaking more competitive film production markets as a location of choice,” says Mary Stenmark, President of AMA Atlanta. “And AMA Atlanta is pleased to be at the forefront of helping to develop and leverage the relationships between brands, content creators, agencies and distributors in this market and beyond.”
The committee members are:
Veda Burns, InterContinental Hotels Group, Vice‐Chair
Timothy Hernquist, former Vice President of Marketing, Sony Mobile Nicole M. Jones, Delta Air Lines
Jon Katinsky, Hothouse
Alana Moton Leverette, The Weather Channel
Glynn Murph, Edelman
Judy Salzinger, Savannah College of Art and Design
Nick Schittone, Hothouse
Carolyn Sloss, Allied Integrated Marketing
Arthur G. Smith, City of Atlanta, Chair and;
Keisha Taylor, Turner Broadcasting
“Growing the entertainment ecosystem, not just film production, requires partnerships with a global investor class that can attract ancillary businesses, including marketing, merchandising, distribution and industry accelerators to the region,” says Arthur G. Smith, AMA Atlanta Entertainment Marketing SIG Chair.
“One of the principal reasons we jumped on board with the AMA Entertainment Marketing SIG is to serve as a catalyst for the growth of entertainment marketing as an industry resource,” says, Nick Schittone, Vice President of Business Development for Hothouse. “To aid the likes of Jim Jacoby’s Atlanta Media Complex and the Georgia Studio and Infrastructure Alliance. With the help of the dynamic committee of notable marketing executives, we intend to spearhead conversations around key topics and to offer dynamic speakers and thought leadership to marketing practitioners.”
About AMA Atlanta
AMA Atlanta is the go-to source for marketing knowledge, events, resources and networking in Atlanta. At almost 1,000 members strong, it is the largest marketing organization in the city and the third largest AMA chapter nationwide. AMA Atlanta members have access not only to an incredible amount of local talent, but also the international reach of the entire AMA organization.
Our members include professionals across the spectrum of the discipline: research, non-profit, public relations, advertising, branding, direct marketing, interactive, creative, multicultural and so much more.
For more information on AMA Atlanta, visit ama-atlanta.com.
For additional information or to request an interview, please contact:
Demitra L. Wilson
AMA Atlanta Communications Chair