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GoToMarket LLC

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GoToMarket LLC Announces Global High Pressure Processing (HPP) Consulting Practice

San Diego, CA, September 11, 2015 --( GoToMarket LLC, a leading boutique provider of consulting services, dedicated to the technology and capital equipment industries announced the formation of an independent, vendor-neutral High Pressure Processing (HPP) consulting practice. The practice works with the world’s leading food processors, co-packers, tollers and retailers with the evaluation, implementation and launch of HPP food processing programs.

Leading the practice is Glenn Hewson, industry veteran, HPP expert and industry advocate. Formerly Vice President of Marketing and Product Management for Avure Technologies, a leading HPP equipment supplier, Glenn brings hands-on experience and knowledge of the technology and its application.

“HPP helps companies ensure food safety for refrigerated foods while dramatically increasing shelf life and enabling clean labeling,” states Hewson. “However adoption of this technology can be tricky and costly. We help companies minimize risk while speeding time to market, by assisting with business formation, strategy, branding and positioning, product/service launch and business development.”

Joining Glenn is a team of industry founders and veterans with over 50 years of combined HPP experience. Each practice member brings a unique set of HPP skills and expertise to the team. This includes business planning, costing, packaging and marketing communications. Associates include Matt Rutherford, Eric Lockovitch, Cathy Dalton and Keith Cripe.

For more information and additional detail on our HPP practice, offerings, approach, and clients served, please see our website at

About GoToMarket LLC

Since our founding in 1995, GoToMarket has provided marketing leadership to wide range of technology companies. Partnering with the leadership team, GoToMarket helps companies achieve the market success and revenue growth their shareholders demand.

The GoToMarket team offers a unique blend of technical and business skills combined with decades of experience marketing disruptive technical innovations across global vertical and horizontal markets. For more insight, visit
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GoToMarket LLC
Glenn Hewson

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