Chicago, IL, September 17, 2015 --(PR.com
)-- The day before the second National Republican Primary Debate, Boneheads 2016 – a new line of dog biscuits shaped like the heads of presidential candidates –launched as a project on the popular crowdfunding platform Kickstarter. As a light-hearted demonstration of First Amendment rights, Funproductive, Inc., the creators of Boneheads, used 3D modeling software, 3D printers, silicone baking molds and wholesome ingredients to take aim at the circus-like campaigns of Donald Trump, Hillary Clinton, and other candidates in the spotlight of the upcoming 2016 Presidential Elections.
“Emails, bridges, Bush bros, Koch bros: Boneheads 2016,” opens the dog biscuit’s Kickstarter video, alluding to the distracting headlines plaguing the campaigns of presidential candidates like Hillary Clinton, Chris Christie, Jeb Bush and Ted Cruz. “Fed up, America?” the video continues, rhetorically, as a bulldog details the things that dogs are fed up with, namely the toxic preservatives and compounds found in the treats of America’s leading pet food brands.
“Watching the last debate, the clear thought that hit me over and over was that ‘these guys are boneheads,’” said Jack Knott, CEO of Funproductive, Inc. “Then I see my dog in the corner, chewing on a ball of ice made from an ice-tray mold in my freezer. I thought he’d love the ice even more if it was shaped like a bone, then I looked back at the debate on TV – lightbulb. I wanted to see my dog eat Donald Trump’s face.”
Beyond the novelty of the imagery evoked by dogs eating politicians, Boneheads 2016 also wants to make a difference concerning the state of the pet food industry. Boneheads do not contain any of the toxic chemicals, non-specific animal tissue compositions or other harmful ingredients commonly found in many of today’s most popular dog treats. In fact, Boneheads are made with simple ingredients, like whole wheat and coconut flour, eggs, and peanut butter.
“Through learning about how to make dog treats, and learning more about the pet food industry, you could begin to see a striking resemblance to today’s political landscape. There’s a whole lot of filler – not a lot of real substance. ‘Statements of fact’ right on the line between truths and lies, misdirection about which facts actually matter, creative marketing – double speak. You do not want to know the difference between what chicken and ‘Chicken Flavored’ means in dog treats. But not Boneheads – these Boneheads have integrity.”
Boneheads 2016 launched on Kickstarter at midnight on September 15, featuring dog biscuits shaped like the heads of Jeb Bush, Chris Christie, Hillary Clinton, Ted Cruz and Donald Trump. Kickstarter rewards start at $5 for a single Bonehead with limited edition packaging and range up to $15 for a 2lb box. Various combinations of 2lb limited edition boxes of Boneheads are also available.
For more information, visit the Boneheads 2016 Kickstarter page: https://www.kickstarter.com/projects/funproductive/boneheads-2016