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Ingenious Technologies: Does Google Analytics Work for E-Commerce?


Almost 30 million websites are presently being analysed by Google Analytics, and this figure is continuously on the rise. But when does it make sense to use this free tool? Ingenious Technologies recently published a white paper that identifies the weaknesses and limitations of Google Analytics, which e-commerce marketers should bear in mind when using it. The analysis was carried out by the technlogy provider based on international studies, own experiences as well as several tests conducted.

Berlin, Germany, September 19, 2015 --(PR.com)-- In the recent past, the analytics tool of the American giant has been further developed specially to serve e-commerce marketers. This is yet another reason why a large number of marketers have opted for Google Analytics when analysing their e-commerce. But how exactly does the tracking and reporting work with Google Analytics and what are its limitations? Does Google Analytics really deliver the information that advertisers need to optimise their online marketing activities?

To answer these questions, the white paper provides insights on the growing community of users, who choose to have cookies automatically blocked, the problems linked to the usage of Adwords Remarketing, as they generate 3rd-party-cookies in return, as well as how Google favours its own search engine when reporting figures. Of course, data protection and integrity are also discussed in the white paper, and the question remains: how secure are the data from advertisers when a Google product is being used?

The white paper is free for download on the following website: http://www.ingenioustechnologies.com/google-analytics-whitepaper/
Contact Information
Ingenious Technologies AG
Anke Reuter-Zehelein
+49-30-57702-6000
Contact
www.ingenioustechnologies.com

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