New, Multi-Functional Restaurant Kicks Off in Downtown Long Beach

Combining a casual bistro atmosphere with modern fine dining elegance, Primes American Kitchen & Lounge is proud to announce its Grand Opening on Friday, December 14 from 5pm to 8pm. Clean lines, open spaces, and contemporary d├ęcor invite guests to enjoy delicious fare no matter what the occasion. Have a quick lunch at the bistro, or enjoy a relaxed dinner in the full service dining room. Primes also offers a full retail bakery, liquor lounge, wine room, 150 person banquet room, and free parking

Long Beach, CA, December 11, 2007 --( Primes American Kitchen & Lounge proudly announces its grand opening on Friday, December 14, 2007. A contemporary 'new America' concept restaurant combining a casual bistro atmosphere with fine dining, Primes fits the Southern California lifestyle and landscape perfectly. The clean lines, open spaces, and contemporary décor invite customers to take advantage of a multitude of delicious menu options in a comfortable, upscale atmosphere. Primes, which seats up to 400 guests, also boasts a full liquor lounge, wine room, retail bakery, banquet hall, and catering services.

Conveniently located where downtown Long Beach and the East Village Arts District meet, Primes American Kitchen & Lounge is only blocks away from Pine Avenue, the Convention Center, the Aquarium, and most major hotels. Unique among downtown establishments, the restaurant also offers complimentary parking in an on-site ramp. Whether dropping by the bistro for a casual breakfast or lunch or taking a seat in the fine dining restaurant for a sophisticated lunch or dinner, patrons will find an answer at Primes for any dining occasion.

The Taste of Primes Bistro offers a variety of breakfast items, including omelets, breakfast pizza, whole wheat pancakes, Belgian waffles, and a fresh fruit plate. For lunch, the bistro serves up sandwiches, salads, and wood-fired pizzas, all made-to-order with the finest of artisan ingredients. The bakery provides an impressive assortment of breads baked fresh daily, along with various cakes, pies, cookies, and pastries.

Primes’ fine dining menu offers guests a wealth of choices for lunch and dinner. Starters for lunch include a choice between two daily soups, made from scratch in Primes’ kitchen, and a wide range of salad options. Lunch entrées include Seared Bass & Saffron Risotto, Chipotle Chicken Pasta, and Braised Beef & Bacon Roulade. Dinner begins with appetizers such as the Lemon Grass Seared Ahi with Ginger Remoulade or the Wild Mushroom Crouton. Follow that up with a tender Grilled Prime Filet Mignon, Orange Glazed Halibut, or Herb Roasted Lamb Chops, slow roasted and served au jus on a bed of braised white cabbage and potato gratin. These dinner entrées are just a sampling of what Primes has to offer. Finally, finish off with a slice of cake or a fruit tart, all made fresh in their bakery.

Primes’ international wine list includes selections of red and white wines from Napa, Somona, and Santa Barbara, as well as Argentina, South Africa, Australia, and Europe. The Primes wine room has scheduled wine tasting events, while the bar & lounge features an extensive cocktail menu, specialty appetizers, and a great beer list offering some unique selections that are hard to find anywhere else.

Primes’ Executive Chef Thomas Bader, born in New York and raised in Switzerland, brings a wealth of culinary knowledge, diversity, and flavors gathered over the course of 23 years in the business. With a passion for American, Italian, French, and Swiss cuisines, Bader's past positions include Executive Chef for The Westin Hotel in Long Beach and Sous Chef at The Hyatt Hotel in Irvine and Thurbruecke Restaurant in Switzerland. At Primes, Bader hopes to provide customers with “the experience of enjoying good food, innovative flavors and fresh ingredients in a comfortable, relaxed atmosphere.” Bader hand-picked his culinary staff, including bakery chef Alfonso Cianciaruso, sous chef Alan Abrams, and a well-rounded team from diverse culinary backgrounds in order to create what Southern California 'America' is all about.

Primes owners Paula and Masoud Majdi have been restaurateurs for the last 26 years. For them, the Primes concept, contemporary 'new America' with international flavors, is a dream come true. Their goal is to create “a unique space with different styles combined to create a whole experience.”

Primes is located at 355 East First Street, Long Beach, CA, 90802. For reservations, please contact the restaurant directly at (562) 432-9000. For press inquiries, please contact Primes and ask for the manager on duty, or send an email to


Facts at a Glance

355 East First St., Long Beach, CA 90802

Contact Information:
For press inquiries, please contact Primes and ask for the manager on duty.
Phone: (562) 432-9000

Restaurant Concept:
Primes is a contemporary restaurant that reflects Southern California “America.” Primes aims to create casual and fine dining atmospheres with a variety of menus that encourages customers to drop by for a cup of coffee, a wine tasting, a casual lunch, or a special occasion for anywhere from two to 100.

Restaurant Staff:
Owner: Masoud Majdi, Executive Chef: Thomas Bader, Pastry Chef: Alfonso Cianciaruso, Sous Chef: Alan Abrams Managers: Darren Jamora, Matt Sutterfield, & Kevin Greiving.

Seating Capacity:
Fine Dining: 80, Bistro: 60, Lounge: 60, Patios: 50, Banquet Room: 150. Total: 400

Average Entrée Price:
Casual Bistro: Breakfast & Lunch $8-$14
Fine Dining: Brunch (Sat. and Sun. only) $14-$20, Lunch $10-19, Dinner $16-38
Primes American Kitchen & Lounge
Matthew Sutterfield