Woburn, MA, September 19, 2015 --(PR.com
)-- Parlance Corporation, a leader in enterprise call handling solutions, today announces a new article “The Caller Experience: Gateway to Customer Satisfaction” by Mark Bedard, Director of Marketing at Parlance.
The new article examines the impact of service to customers via the most popular communication channel for customers – the telephone – and what impact a great or poor caller experience can have upon customer satisfaction and a company’s brand.
The article also discusses the two most important aspects of call handling from the caller’s view—the time it takes to get connected and the level of effort it takes to do so.
“Many companies today have a blind spot when it comes to customer satisfaction,” says Bedard. “Alienating callers with unavailable operators or lengthy and frustrating automated solutions can have widespread and ongoing consequences. And since more than 3/4 of all customer interactions take place via telephone, simple and efficient call handling should be a customer satisfaction priority if you want to establish and maintain positive brand perception.”
The article can be found on the Parlance Blog at http://www.parlancecorp.com/blog/the-caller-experience-gateway-to-customer-satisfaction.
About the Author
As Director of Marketing at Parlance, Mark Bedard is responsible for promoting the value of Parlance and Operator Assistant in the marketplace. Mark possesses more than a decade of experience in helping technology companies align sales and marketing efforts with their customers’ needs.
Parlance helps a growing number of healthcare facilities, colleges & universities, and large enterprises deliver a positive caller experience with auto attendant solutions that callers actually like. Elevate each caller experience, drive efficient operations, and move beyond the typical auto attendant.
For more information, contact:
Mark Bedard, Director of Marketing
400 W. Cummings Park
Woburn, MA 01801