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Crowdfunding Campaign for "Qilotoa": the First Integrated Solution for Monitoring and Analyzing Advertising, Media and Social Networks in Latin America

tat social media & pr agency has launched a crowdfunding campaign on Indiegogo in order to raise 28,000 USD, which will allow it to accelerate the implementation of Qilotoa in Ecuador and subsequently bring it to other markets in Latin America

Quito, Ecuador, September 20, 2015 --( Introducing Qilotoa, the definitive solution for monitoring and analyzing advertising, media and social networks in Latin America, via the integration of the most advanced technologies available on the market.

The túatú social media & pr agency, which has offices in both Spain and Ecuador, has launched a crowdfunding campaign on Indiegogo in order to raise 25,000 euros, which will allow it to accelerate the implementation of Qilotoa in Ecuador and subsequently bring it to other markets in Latin America.

Monitoring services for media and social networks are normally kept separate from auditing services for advertising. With Qilotoa clients will have all the information and all the enriched, cross-referenced data, in a single location and in real time.

Qilotoa provides clients with an online platform, accessible via website and mobile devices, through which they can directly access the information and advertising content that has been published in the media, thereby increasing their capacity to react and carry out precise searches for what they require at any given moment. Plus, they can also program the platform to alert them as soon as their topic of interest is mentioned again.

Qilotoa is also an analytical tool that automatically provides quantitative, configurable modular reports. Clients can define the different types of media they wish to focus on and obtain both enriched and current information, allowing them to stay one step ahead in a world where the content consumed by the audience (clients and the public) is drawn from different sources simultaneously.

Another important feature is the platform’s transparency regarding coverage of online media and its ability to incorporate them as they emerge. This is in marked contrast to other solutions at the international level, which cannot make their lists of media outlets open to the public and are unable to incorporate new outlets quickly and without additional cost.

Additionally, Qilotoa also incorporates a unique function known as “customized pre-trending topics,” which will help clients log mentions on Twitter that could potentially generate a viral response (whether positive or negative). This function can also be used in the field of share trading, by logging mentions that could have an influence on a particular stock before the reaction reaches the market.

The methodology behind Qilotoa is the brainchild of Octavio Isaac Rojas Orduña, the founder of túatú Spain and túatú Ecuador and a public relations expert whose multicultural perspective has benefited over 200 clients in five different countries over the course of his 20-plus years in the industry. Octavio has made use of the most advanced technologies to implement this project, which will be of great interest to end clients such as marketing managers, communication and public relations professionals, press officers and politicians, as well as entrepreneurs and small business owners who will occasionally require access to this type of service at an affordable price.

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tat social media & pr
Octavio Rojas

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