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Innovation Direct, Inc.

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Innovation Directâ„¢ to Serve as Official Liaison Between Navel Novelties Invention and Potential Licensees

Miami, FL, September 25, 2015 --( An innovative and highly useful new body jewelry accessory, Navel Novelties, has been developed by inventor Cynthia Hasbany of Sylvan Lake, Michigan. The invention’s unique design enables its users to store personal navel rings and other related accessories safely and in organized fashion.

Navel Novelties eliminates the hassle of dealing with unorganized jewelry. The product lengthens the life and viability of the jewelry stored within it, thereby saving its users money over time. Additionally, Navel Novelties protects body jewelry accessories from breakage and other damage. Furthermore, it will be made available in a variety of colors to match décor and its pedestal framed holder. Moreover, Navel Novelties will be competitively priced and made from durable yet lightweight materials, adding to its appeal.

The inventor has developed working prototypes of Navel Novelties that have been utilized with success. Navel Novelties is also the subject of Design Patent D716,684 S within the United States Patent and Trademark Office.

Mrs. Hasbany now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the body jewelry accessories industry are currently being targeted as candidates to eventually commercialize Navel Novelties on a worldwide basis.

In May 2015, Mrs. Hasbany contracted Miami, Florida-based product management services leader Innovation Direct™ to represent Navel Novelties to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about Navel Novelties and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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