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Digital Factory Inc.

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Digital Factory's Geofenced Experiences Increases App Retention


A new case study demonstrates that Digital Factory’s signature geolocation software delivered a Click-through rate (CTR) of 14.7%, which is significantly above industry benchmarks like digital display (average of 0.08%), mobile display (0.2%) and standard push notifications (6%). The data was collected from an app used at The 2015 Ford Neighborhood Awards Weekend hosted by Steve Harvey.

Chicago, IL, September 26, 2015 --(PR.com)-- Ford leverages Digital Factory’s geolocation technology to accelerate test drives at the 2015 Ford Neighborhood Awards Weekend.

Program Exceeds Goal by 60%

Chicago-based startup, Digital Factory, partnered with UniWorld Group, Ford and Steve Harvey to deliver proprietary geolocation technology and content for the 2015 Ford Neighborhood Awards Weekend in Atlanta, GA from Thursday, August 6th to Sunday, August 9th.

During the weekend, Ford’s “Test Drive a Ford” campaign hit 721 test drives, far exceeding the goal of 450. Digital Factory’s content delivery platform sent geo-fenced messages to guests urging them to test drive Fords outside the venue and receive incentives.

“The Digital Factory team and I are extremely excited that the value of real-time, location-aware content engaged the guests at the Neighborhood Awards and really paid off for Ford,” said Lawrence Griffith, CEO and founder of Digital Factory. “Our geo-fencing technology greatly enhanced the Ford NA event experience for attendees and app users.”

The "Ford NA Weekend App” was powered by Digital Factory’s signature geolocation software that delivers relevant, location-based content and real-time experiences. Digital Factory’s geo-fenced messaging delivered a CTR of 14.7%, significantly above industry benchmarks. Industry benchmarks include, digital display average of .08%, mobile display average of .2% and standard push notifications of 6%, according to Local Search Association.

The 2015 Ford Neighborhood Awards Weekend hosted by Steve Harvey, EMMY winning talk show host, “Family Feud” host and star of the “Steve Harvey Morning Show,” was a four-day signature experience at Philips Arena in Atlanta, GA filled with star entertainment, a college expo and film and TV screenings.

For more information on Digital Factory, please visit www.dgtl-factory.com, email at accounts@dgtl-factory.com or call (773) 809-4344.

Digital Factory, Inc. is a Chicago, IL-based mobile technology company that has developed a mobile platform for content delivery based on patent-pending geolocation technology. We integrate our patent-pending, geolocation software into brands’ mobile apps to increase consumer engagement, conversion and loyalty for brands and companies. Digital Factory’s relevant, location-specific mobile content drives increased usage and utility for mobile apps.

Media Contact:
Alexis Prousis, VP Integrated Marketing, Digital Factory: 312-659-4471, aprousis@dgtl-factory.com
Contact Information
Digital Factory Inc.
Marcia Talbert
312-725-3075
Contact
dgtl-factory.com
Also contact: Alexis Prousis at aprousis@dgtl-factory.com

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