Pittsburgh, PA, September 27, 2015 --(PR.com
)-- Months of work and a team effort by three South Hills companies has produced perhaps the area’s most unique transportation vehicle. A full size Mid Mon Valley Transit Authority bus has been completely transformed into a 40-foot long lawnmower on one side, and a red wagon on the other. The bus was covered by a full color vinyl wrap advertising the South Hills-Mon Valley Messenger, a community newspaper that services the South Hills of Pittsburgh. The graphics were designed by ocreations and produced by Mon Valley Signs. With a daily route that begins in Donora and travels through the South Hills into downtown Pittsburgh, the bus is seen by thousands in the area every day.
After the newspaper changed their name to the South Hills-Mon Valley Messenger last year, they needed to re-establish their identity and chose transit advertising as one of their primary marketing tactics. “We wanted to get people to notice us,” said Doug Haniford, owner and publisher. “It was important for us to continue to position ourselves as a neighborhood newspaper with a hometown feel,” he said. “We felt like the old-fashioned wagon and other images on the bus helps bring that feel to life.”
Ocreations, a South Hills design firm who has been working with the paper since its inception in 2004, designed the graphics with the goal of making the movement of the bus integral to the design. “We had carte blanche to be as creative as possible to maximize exposure,” said Shawn O’Mara, senior partner at ocreations. By incorporating the wheels of the bus into the design of the wagon and mower they achieved their objective as well as portrayed the campaign’s theme of “news from your backyard.”
Mon Valley Signs, based in Charleroi, created the graphics on vinyl and provided detailed specifications on the measurements of the bus as well as all of the outside panels and clearances. “We covered every possible inch of the vehicle,” said Dave Zahand, president of Mon Valley Signs. This process required months of close communication between all three companies. “A lot of hands were involved, but everyone was working toward the same goal,” said Haniford.
The bus wrap will remain in place for up to five years and continue to increase the paper’s exposure within the South Hills and Mon Valley markets, as well as promote ocreations and Mon Valley Signs who are represented on the bus. The campaign strategy and design will be submitted for several marketing awards this year.
About the South Hills-Mon Valley Messenger
Celebrating their 11th year in business in 2015, the South Hills-Mon Valley Messenger has become one of the largest circulated community newspapers in the region with an audited circulation of over 27,000 copies and readership approaching 60,000. The Messenger is published on a monthly basis, and is available free of charge at over 500 area locations throughout the South Hills and Mon Valley. More information as well as a digital edition of the entire newspaper can be found on their website at www.MessengerPaper.com.