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Links of London Announces 25th Anniversary with Timeless Collections

Leader of men's and women's jewellery collections, Links of London announces two new collections inspired by Big Ben.

Toronto, Canada, October 01, 2015 --( Links of London, a leader in men’s and women’s jewellery collections, is celebrating its 25th anniversary by introducing two new jewellery collections inspired by one of London’s most recognized landmarks, Big Ben.

The first collection, simply titled The Timeless Collection, suitably marks the London origins of Links of London. Exquisitely designed statement pendants, rings and cuffs are available in sterling silver, 18ct rose gold vermeil or 18ct yellow gold with diamonds. The Timeless collection also features an exquisite 3 piece limited-edition collection which takes its Big Ben inspiration to new heights. With over 5,000 stones and an Art deco influence, these pieces include white diamonds set in 18 ct. white gold and 25 tsavorite stones—the stone that marks the 25 year milestone. Black diamond beads and tassels add opulence and luxury to the necklace, earrings and cuff, creating the 25th Anniversary Timeless Collection that is available on a made-to-order basis. Currently there are only three sets available worldwide.

“The Timeless Collection by Links of London is very exciting for us and highly appropriate in celebrating our first 25 Years,” said Links of London’s Brand Director Mark Owens. “As well as symbolically marking the passage of time since Links of London was founded and being a landmark of Links’ home city of London, Big Ben has also provided the inspiration for this new collection, the result of which is a beautiful and timeless British inspired jewellery collection, very much in the Links tradition.”

The Links of London 25th Anniversary Timeless Limited Edition Collection will be visiting its Toronto 50 Bloor Street store located in Holt Renfrew on October 7th as part of its Limited Edition 25th Anniversary Timeless Collection tour.

Links London is also pleased to present The Sweetie Royal Jewels Collection which is a signature Links of London range that is both elegant and versatile. The luxurious, limited edition 3-piece collection features Links of London’s mixed metal rings in combination with exquisite diamond rondelles for added sparkle. There is only one set available in each of the 7 Canadian stores located in Holt Renfrew.

Now through October 30th, customers will be able to enter the London Calling contest. One winner, chosen by ballot, will win the grand prize trip for 2 to London for 4 nights and 5 days. Flights and accommodations are included, as well as $500 spending money and a $500 shopping spree at Sloane Square.

If you are unable to visit any Links of London location, visit their newly redesigned website at The new layout allows users to browse the latest jewellery collections with easy navigation, crisp typeface and high-quality images. You can sign up for a Links of London subscription known as the “Brit List,” where members receive a complementary gift, exclusive offers, invitations to in-store events and more.

Whether you shop in-store or online, Links of London will provide its customers with an unmatched experience. For more information regarding the Timeless Collections or Sweetie Royal Jewel Collection, visit your local Links of London store or visit

Established in 1990, Links of London offers an elegant mix of men’s and women’s sterling silver and 18 carat gold jewellery for the home, workplace, or gifting. Offering the best designs and functions, from contemporary to trending, their jewellery offers the perfect fashion accessory for any style. Supported by numerous awards and recognitions, Links of London is a leader and well recognized jeweler for the latest jewellery collections.
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Links of London
Jessica Facchin

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