Poway, CA, October 10, 2015 --(PR.com
)-- Chef Works, Inc., a global leader in the design and manufacturing of culinary apparel, today announced the implementation of a new retail sales program aimed at expanding its reach within the non-professional culinary marketplace.
While best known as a leading culinary apparel supplier within the restaurant and hospitality business, Chef Works has seen a dramatic increase in the popularity of its products among home cooks, most notably within its fashion-forward Urban Apron line. As such, the company is currently working with various retailers to bring select SKUs to store shelves nationwide, beginning with several of its most popular aprons.
The company will kick off the new program at the 2015 EGGtoberfest, an annual event hosted by leading ceramic smoker and grill manufacturer Big Green Egg to be held October 10th at Stone Mountain Park in Stone Mountain, GA. Over the past year, aprons from the Urban line have generated enormous buzz among backyard cooks who laud their high quality design and functionality and the company’s aptly named Memphis apron has recently featured on HLN-TV, TheDailyMeal.com, and Grillocracy.com as a “must have” tool for BBQ and grilling enthusiasts.
“Originally designed for the rigors of the professional kitchen, our aprons and other culinary apparel have become highly popular among home cooks due not only to their durability but their stylish designs as well. In fact, it is not uncommon for us to hear from individuals who saw a Chef Works apron at a restaurant and want the same durable designs for their home kitchens and for the grill.
“Through the rollout of our consumer-based retail program, our goal is to make these quality tested designs more accessible for individuals who are tired of kitchen wear that simply doesn’t stand up to heavy use and multiple washes. From the retailers' standpoint, we have developed a turn-key program that offers freestanding point-of-purchase displays that require zero additional peg space and are an eye-catching way to promote sell through of the product,” stated Dale Gross, Founder of Chef Works.
About Chef Works
Chef Works, Inc. is a worldwide culinary apparel manufacturing and distribution solution for the culinary, hotel, restaurant and food service industries. Offering cost-effective and efficient alternatives for companies of all sizes, Chef Works is the leader in uniform supply management, brand continuity, online ordering, on-site embroidery, personalized reporting, budget coordination and uniform design and distribution. Chef Works successfully manufactures and distributes culinary apparel in over 60 countries. They remain resolute in their mission to provide the best-quality products at the most competitive prices, focusing all of their efforts to ensure complete satisfaction and meet, or exceed, expectations for high-quality, well-designed, comfortable uniforms alongside superior customer service. For more information, visit ChefWorks.com.