Princeton, NJ, October 16, 2015 --(PR.com
)-- NetElixir, a global search engine marketing agency based in Princeton, NJ, wanted to find out for themselves, therefore launching their first ever Ad Lab project. Ad Lab aspires to combine the rigor of data analytics with the art of creating compelling ad messages to produce data-backed insights into ad copy messaging strategies that really work-- and they have the numbers to prove it.
Their first Ad Lab project, “The Ad Copy Championship: Battle of the Best Practices” set out to find out which ad messaging strategies really are the best of the best. After researching 15 of the most recommended ad copy messaging tactics, they collected over 10,000 ad copies from their clients using these tactics, including from B2B and B2C retailers. Next, they removed trademark ads and ads with under 100 impressions, to ensure the accuracy of their results. Lastly, they indexed their data based on the average CTR in their study to rank ad performance from a scale of 1 to 100, allowing them to declare which ad copies boost CTR, and which ones could be limiting your paid search performance.
If you want to find out if your ad copy messaging strategies are truly the best practices you believe, this is one presentation you won't want to miss. You can watch the full presentation, hosted by Udayan Bose, CEO and Founder of NetElixir and Emma O’Sullivan, Content Development Specialist at NetElixir to find out how to boost your paid search sales this holiday season by visiting their website http://www.netelixir.com/universitys/workshops-webinars/