Redwood City, CA, December 03, 2015 --(PR.com
)-- Vindicia, a leader in enterprise-class subscription billing, announced that Media Prima Berhad is using Vindicia® CashBox® to support various billing requirements across the MPB Group. Media Prima is Malaysia’s leading fully-integrated media group with diversified businesses under six core platforms, namely TV Networks, Print Media, Radio Networks, Big Tree Outdoor, Content Creation and Digital Media. Vindicia CashBox will play an integral role as it relates to Media Prima’s strategy to develop a fully-integrated media group with a unified customer experience.
Media Prima currently has more than four million registered users on TonTon, the number one Malaysian video portal, and more than five million readership for Media Prima’s three printed media. The company selected Vindicia CashBox based on its ability to support various content management technologies through its open API architecture and its flexibility to provision Media Prima’s various business models. In addition, Media Prima will be utilizing CashBox’s use of credits as a way to build loyalty and a connection around its various content streams.
Paul Moss, GM Platforms & Technology at Media Prima Digital, explains how the company takes advantage of Vindicia CashBox, “Vindicia will allow Media Prima users to have an easy and seamless experience when purchasing or signing up for content, which will help us build loyalty and affinity for our various service offerings. Vindicia will be integral in Media Prima’s mission to unify the full customer experience across all our platforms.”
“We’re pleased that Media Prima will be using CashBox to support their various billing requirements,” says Gene Hoffman, chairman and CEO of Vindicia. “As companies increasingly turn to subscription and recurring revenue business models, they’re finding that traditional billing platforms fall short. CashBox delivers the go-to-market flexibility, security, reporting, and customer support that companies need to thrive in the subscription economy.”