Alternative Delivery Methods Are on the Rise in European B2c E-commerce, According to yStats.com’s Report
Germany-based yStats.com has released a new report titled, “Europe B2C E-Commerce Delivery 2015.” The publication reveals some important facts about the market and online shoppers’ attitudes about various delivery options. According to yStats.com’s CEO and founder, Yücel Yelken, “while home delivery is still the dominant delivery option in many B2C E-Commerce markets across Europe, the importance of alternative methods, such as click-and-collect, is on the rise.”
Another trend in European B2C E-Commerce delivery is the persistent significance of free delivery offers. An overwhelming majority of online shoppers in countries such as the Netherlands, Spain, and Germany indicate that free shipping is one of the most important factors in their purchase decision. On the other hand, delivery speed is also a major issue. Surveys from early 2015 cited in yStats.com’s report reveal that more than half of online shoppers in Europe expect their order to be delivered within 3 to 5 days. Especially in Eastern Europe a significant share of online shoppers is willing to pay extra for faster delivery. In Russia, for example, this share amounted to close to half of online shoppers last year.
Competition in B2C E-Commerce delivery in Europe is intense. Amazon.com launched one-hour delivery service in parts of London in 2015, with plans to expand the service’s coverage. In Germany, same-day delivery was launched by retailers such as Zalando, Media Markt and Saturn. Apart from providing faster delivery, online merchants also aim at offering wider delivery options for online shoppers’ convenience. For example, in Turkey, online merchant Morhipo.com started to offer customers a click-and-collect option in cooperation with retail stores. Overall, yStats.com’s report reveals that because B2C E-Commerce delivery is an important factor in determining online shoppers’ satisfaction, retailers, courier companies and postal services compete and cooperate to provide the best options.
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Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.
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