rFactr Takes “Best of Show” Trophy; LinkedIn’s Koka Sexton “Social Genius,” at the Social Tools Summit

San Francisco, CA, November 19, 2015 --(PR.com)-- Compelum and Trender Research, producers of the Social Tools Summit (www.SocialToolsSummit.com), announced today that rFactr (http://rfactr.com/) was awarded the “Best of Show” trophy, and LinkedIn’s Koka Sexton earned the “Social Genius” trophy, the top individual prize. The Social Tools Summit, held last month at San Francisco’s historic Fairmont Hotel, gathered many of the world’s leading social media experts and corporate practitioners to discuss ways to use tools to improve the efficiency and return-on-investment (ROI) of social media programs.

The Social Tools Summit is a unique conference that showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. The Summit is targeted at executives and managers in social business, social media, marketing, strategy, public relations, customer service, corporate communications, sales, business development, and human resources. The Social Tools Summit provides an unparalleled opportunity to learn from social media power users and the tools vendors themselves, in a fun, highly interactive atmosphere. The Summit is also gamefied, with one deserving attendee gaining enough points to win the “Social Genius” crystal trophy.

The top individual award went to Koka Sexton, a leader from LinkedIn’s Content and Social Team, Corporate Communications.

“It was a huge honor to receive the ‘Social Genius’ award from the Summit,” said Koka. “It was an unexpected recognition given the opportunity I had talking to the hundreds of attendees about the value LinkedIn has in helping sales and marketing professionals become more successful. I feel that the conference was a huge value-add for me and the other guests at the Social Tools Summit.”

Based on the “Product Speedcase” in which all attendees had a chance to see 6-minute demos from the vendors, rFactr was awarded the “Best of Show” trophy.

"rFactr is certainly a leader in the industry,” said Neal Schaffer, Author of ‘Maximize Your Social’ and Co-Founder of the Social Tools Summit. “They are one of the bellwether companies I go to when I am trying to see where the industry is headed and what’s possible, so it’s wonderful validation that they earned the top prize from our audience."

"The Social Tools Summit was a great event for us,” said rFactr’s VP of Marketing Julio Viskovich. “There were a ton of top tier companies who sent their digital sales and marketing teams to evaluate the best digital tools available. Our platform is peaking right now and we have been positioned to help organizations start, scale and attribute revenue to employee advocacy and social selling programs. We are honored to win the ‘Best of Show’ award for solving the biggest problem digital marketing and sales leaders are facing."

In addition to earning the “Best of Show” trophy, rFactr’s very own Kevin Thomas Tully, Vice President of Social Enablement, was awarded the “Social Guru” trophy for his many insights shared with the audience.

"One of the primary tenets of Social Selling is creating value for your audience. I’m honored that my fellow attendees, exhibitors, sponsors, speakers, and panelists at the Social Tools Summit have recognized my contribution to this event as worthwhile and have acknowledged my efforts with this Social Guru award,” said Kevin Thomas Tully. “My message that Social Selling is no longer a nice-to-have – but rather a must have – in any growth-minded organization, has resonated among those who attended this prestigious event, and I thank all for listening."

In addition to awards mentioned above, other trophy winners were:
• "Social Hero": Steven Zielke from Blappsta
• "Best Innovation": Little Bird
• "Best Fit": (Tie) PostBeyond and Sociabble

The Social Tools Summit is open to professionals across the industry. For more information or media inquiries, contact Brian Mahony, bmahony@SocialToolsSummit.com.
Social Tools Summit
Brian Mahony