Hollywood, FL, November 20, 2015 --(PR.com
)-- Because of high demand, the price of whey protein has shot up in recent years causing some manufacturers to begin fraudulently deceiving actual protein content in their products to increase profits. The practice is called “protein spiking,” and instead of putting the full amount of protein in the product that’s stated on the label, companies purposely come up short and make up the difference with cheap amino acids and other non-protein ingredients that ultimately show false nitrogen levels in testing.
BPI Sports has stepped in to change that. After a near fatal car accident that threw him 95-feet away from his car, BPI Sports co-founder, James Grage, found himself in a position where rehabilitation, nutrition and proper supplementation were instrumental if he wanted to ever walk again. Grage knew it was his opportunity to change the way the game was being played in the sports nutrition industry. He wanted to bring to light the shady “protein spiking” practices that were coming under fire within the industry. He began researching testing programs that could without a doubt, bring credibility and consumer trust back to an area of the market that greatly needed it. His goal was simple; he wanted to prove that every bottle of BPI Sports protein was of the highest quality possible and that what was on every single label was in fact, in the bottle. BPI Sports needed to find a fully-comprehensive program that tested all aspects of protein powders at the manufacturing level; from the start to finish –– and beyond. That’s when BPI Sports found ChromaDex® and began what is today, the most detailed customized Protein Testing Program on the market. This partnership has now translated into Trust You Can Feel.
One of the most credible, innovative, and respected natural products companies on the market, ChromaDex®, began Third-Party Verification on all BPI Sports proteins. The Third-Party Verification testing ensures no protein spiking, quality ingredients, contaminant testing, identity testing, and final product testing. “We created the concept of this seal program more than 10 years ago,” said Frank Jaksch, CEO of ChromaDex®. “BPI was one of the first to understand this and say, 'We can’t compromise, and we’re prepared to spend the money necessary to do this'.”
Building consumer awareness and confidence when it came to purchasing supplements was Grage’s reason behind adding the ChromaDex® Third-Party Verification processes and seals to BPI products. This giant leap towards building consumer trust has made BPI Sports a leader in the industry when it comes to delivering the best supplements in sports nutrition.
“If other companies want to say that their product is just as good as ours, they’ll have to put their money where their mouth is and get it tested,” says Grage. “In the end, this is great for everyone. It means that all the big companies are going to put out better products.”
ChromaDex®-verified BPI whey protein products are available at GNC, Vitamin Shoppe, Popeyes and at SupplementsCanada.com.
BPI Sports, based in Hollywood, FL, is a leading developer, formulator and marketer of branded sports nutrition supplements sold through leading specialty retailers and distributors. BPI Sports has a commitment to delivering the best tasting and highest quality products available that help consumers reach their health and fitness goals. BPI Sports Proteins are available at GNC, Vitamin Shoppe, Popeye’s, SupplementsCanada.com, and Bodybuilding.com For additional information, please visit www.bpisports.com.
ChromaDex is the only company that combines proprietary science-based chemistry solutions and the necessary expertise to implement a true quality verification seal program. They a meticulous inspection program and analytical testing that covers FDA and cGMP (or Good Manufacturing Processes), as well as quality assurance and quality control testing. For more information on ChromaDex, please visit www.chromadex.com