Los Angeles, CA, November 20, 2015 --(PR.com
)-- Koowalla, the social video app whose mission is to inspire confidence and creativity in its community, is hosting a PreAMA party on November 21st to celebrate its soft launch. The app concept is simple: give people free video editing tools, no time limit, and a supportive community, and see what they create.
“The biggest barrier to entry to video is confidence. People don’t want to be judged. Koowalla is a safe space for creators to be themselves. If you can be authentic in front of your phone’s camera, then you have what it takes on Koowalla,” says Ethan Montoya, CEO of Koowalla.
With the launch of version 2.0 on November 21, Koowalla is relying on its early influencer community to enforce its mission and scale its values. Koowalla is asking loyalists to adopt an online pledge that states: “I stand against bullying,” and share that badge on their profile. Community members are expected to flag inappropriate content and provide positive encouragement to other creators. To block anonymous hate, the app also limits commenting on videos to fans of the creator. Andrew Jacobi, a Koowalla creator, tweeted: “If you need another family that will support you, then you need the #KoowallaFam.”
For its launch, Koowalla is partnering with Stand for the Silent, a non-profit dedicated to ending bullying, started by the parents of Ty Smalley who took his life at age 11 because of bullying.
Koowalla has several features in private beta, and the global launch will take place in Q1 2016.